Service Company – Home Health Care Marketing
At Ad House, we’ve developed a niche in the home health care marketing industry, referred by our Albuquerque home care company to another in Louisiana, then another in Florida, and another in Virginia. Here’s what we’ve found:
The home care industry reports an average cost per conversion of $78 and a conversion rate of 3.2%. However, they don’t report on what those conversions are (do they include micro-goals such as page depth and duration on the website, or only the macro conversions of phone calls and contact form submissions?)
Our clients see an average cost per conversion (phone calls or contact forms only) of $65 and a 9% conversion rate on that ad-driven visit. That means a digital budget directed by Ad House’s experienced team develops more leads for the dollar. Compare that to the companies that promise to help you locate a place for mom; their “finder’s fee” to a home care agency can be the equivalent of thousands of dollars.
Even as COVID-19 affected 1Q 2020, this account successfully navigated growth during challenging times.
*Conversions are leads such as contact forms and mobile calls
*The “finder’s fee” from a third-party agency can be thousands of dollars.