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Service Company – Home Health Care Marketing

Some might question if digital ads would create leads in a business vertical that focuses on adults 65 and older. Today, approximately 75% of US adults 65 and older use the internet. And since people inquiring about senior home care might be the senior or their adult child, digital marketing works very well. As with all digital campaigns, the budget can be directed to only those in-market, thus not paying for an audience that’s not interested.

At Ad House, we’ve developed a niche in the home health care marketing industry, referred by our Albuquerque home care company to another in Louisiana, then another in Florida, and another in Virginia. Here’s what we’ve found:

The home care industry reports an average cost per conversion of $78 and a conversion rate of 3.2%. However, they don’t report on what those conversions are (do they include micro-goals such as page depth and duration on the website, or only the macro conversions of phone calls and contact form submissions?)

Our clients see an average cost per conversion (phone calls or contact forms only) of $65 and a 9% conversion rate on that ad-driven visit. That means a digital budget directed by Ad House’s experienced team develops more leads for the dollar. Compare that to the companies that promise to help you locate a place for mom; their “finder’s fee” to a home care agency can be the equivalent of thousands of dollars.

Even as COVID-19 affected 1Q 2020, this account successfully navigated growth during challenging times.

Solutions Provided:

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*Conversions are leads such as contact forms and mobile calls


*The “finder’s fee” from a third-party agency can be thousands of dollars.


"If there was a rating of 10 stars, they would get it from us!!! They are patient, kind, and willing to share new ideas and what works and what does not. Helping us launch a new website, managing our Facebook and Google ads, and really explaining the pros and cons and various categories that work. Worth their weight in gold."

— K. Fitzpatrick

"Ad House Advertising has been an excellent company to work with. Their staff is professional and their work has taken our online advertising to the next level - increasing activity by triple digits. I highly recommend them often when speaking with other business owners or marketing professionals."

— W. Benson

"Ad House has done a fantastic job for my business. They are very professional and know advertising. Their work has generated an increase in good, quality clients for my business. "

— K Mayfield

"We rely on the Team at Ad House Advertising for all of our online presence and digital advertising. 
They are knowledgeable about marketing, about consumers, and they will do their very best to help your Company be a stand out in a circle of competitive noise."

— R. Rispoli

+1 (505) 404-3536