Ryan’s most recent certification emphasizes advertising through InStream ads on video hosting website YouTube. YouTube, a Google subsidiary since 2006, is among the most visited websites worldwide, with more than a billion unique users visiting each month, and over 100 hours of video uploaded to the site every minute. YouTube’s popularity has made it a constant in popular culture, and it is always accessible through its presence on computers, game consoles, and mobile phones.
Thousands of advertisers utilize YouTube’s InStream advertising to reach users locally and around the world in the form of pre-roll ads, which precede the intended viewing content. These usually take the form of ads less than one minute long, most of which are skippable after five seconds. Of course, skipped ads come at no cost to the advertiser. Similarly to Google AdWords campaigns, InStream video advertisements through YouTube allow advertisers to reach their ideal customer base by defining criteria such as age, location, and interest. While InStream videos can be placed by nearly anyone, this variety of advertisement is quite nuanced, and enlisting qualified individuals can allow you to maximize your appeal and introduce you to new clients not only by considering the specifics of age, geography, and interests, but also by targeting customers meaningfully based on popular and relevant content. While targeted video ads help advertisers to hone in on specific demographics, advertisers still only pay when their advertisements are being watched, and video material is engaging enough to ensure that ads do frequently get watched.