Advertising on YouTube takes the shape of short commercials displayed before, after, or during other video content. This is what has been dubbed “InStream” advertising. InStream advertising creates unique opportunities, because consumers must choose to watch it. What this means is that you never pay for a video that isn’t watched, and when you connect with a customer, it is a substantial connection. These are possibilities that just don’t exist when it comes to traditional television, and with one billion unique YouTube users every month, you are just as likely to connect with a vast number of individuals, and its available 24 hours a day.
Like other forms of online advertising, InStream advertising on Google allows us to target an ideal audience with your brand. We’re able to zero in on customers based on demographics like age, gender, and even what they’ve illustrated an interest in. This means that you’re reaching customers with material that has utility, and is more relevant to them, and hence, boosting your ROI. Video advertising isn’t limited to any specific device, and mobile YouTube ads have proven to be just as effective as those displayed on desktop. The ability to move seamlessly across devices is essential for maintaining a competitive edge in the ever-changing world of technology and digital advertising.
Ready to create online video advertising that informs and entertains? How about targeting that message to audiences that share your passion? Start a conversation with your ideal customer through advertising that resonates, created by an advertising agency that want to see you succeed. Let’s start the new year off right- get in touch with us today!