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Programmatic Ad Targeting Capabilities

At Ad House Advertising, our media specialists have decades of experience creating effective advertising messages and getting them in front of the right audience at the right time. Before online advertising, this was done by using data such as Nielsen ratings, to figure out where and when a client’s message needed to be presented to potential customers. With online advertising capabilities however, this process is so much more targeted because we have access to even more data about consumer behavior. Online advertising is fully trackable, and if done right, allows you to accurately understand exactly what your ad dollars are doing for your business. We pride ourselves on being able to provide strategic, goal-oriented online advertising. Here’s how we do it:

Programmatic Targeting

Backed by research into your product and target audience, we strategically craft beautiful display ads or video ads that are designed to appeal to your most qualified prospects. Through our partnership with multiple 1st and 3rd party data providers and our industry leading programmatic ad buying platform, we are able to ensure granularly targeted placements of your ads. Our media specialists can target your advertising placements based on income, location, age, gender, interests, job title – anything you can imagine. Instead of guessing who your customers are and where they will be, we can use real data insights to place ads in front of people who meet your requirements, wherever they are online.

Return on Investment

We take precautions to monitor ad fraud and are therefore able to ensure that your ad dollars are really getting your business results. Once we set up a campaign and your advertising is live, we can track what’s happening in real time. We know how many people are seeing your ad, and how many are clicking on it and visiting your website. We can tell you how much time people are spending with your website, and how many times a contact form is filled out or a phone call is made to your business as a result of your ad. Our media team knows how to gather useful campaign insights and use them to optimize your advertising even further, so your return on investment continually grows. Give Ad House Advertising a call. We’re happy to explain how our strategic online advertising campaigns are achieving results for our clients now, and how we can help your business grow in the future!

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