The bigger question, how much attention do you pay to those ads if they don't pertain to you right now? More then likely, not very much. Perhaps you mentally tuck away the company for future use but take no action now. But ideally, online ads create immediate action since they're focused on your company's "bullseye".
So then why would a business that is looking for an online ad company to help with advertising, go to a company that doesn't take a hard look at consumers' behaviors and interests? We've seen recent examples of online advertising firms using a "one size fits all" approach, literally producing the same ad for multiple businesses in the same category. Your business is different from your competitors-- and your advertising should promote your benefits and key selling points.
Is there a benefit to using an ad agency based in your general area of the country? Often (but not always) that answer is yes. There may be cultural and geographic factors that a local or regional agency utilizes that then benefits your online campaign. If you are trying to sell your products in the Southwest, and the ad company you went with is based in Maryland, how do you think that would effect the scope of your online ads? Consider if a local company can give you an advantage over one whose office is 1,000 miles away. If it's an e-commerce product, the agency's location is much less vital than it is to a company with retail offices and a smaller geographic trade area.
That's what we are here for. At Ad House, we take the time to know what is trending with consumers, what keywords and phrases really grasp their attention, and if we're the right fit for your company. When we create an online campaign for a business, we want you to get the most bang for your buck. That's why we manage accounts like the results are our own, maximizing each dollar of your campaign. Yes, we're results-focused, and that's a very good thing.