JUser: :_load: Unable to load user with ID: 841
JUser: :_load: Unable to load user with ID: 850

Call Us Now

(505) 404-3536

Tap our Number To Call Now!

The Making of 50 Shades of FIAT

50 Shades of Grey has finally been casted! Did you see who's playing Christian Grey and Anastasia? ...Wow, I was shocked! Don't get me wrong, I'm sure if I actually read the books I might be a little more understanding and excited. As of now, I just hear about it from my wife.

A couple of months ago, on the Fiat of Albuquerque Facebook page, you may have seen an update that drew your attention, I know it caught me by surprise. It read #fiftyshades of #fiat. This got me wondering, how can these four words be turned into a great television commercial?

There's a lot that goes into video production for television commercials and online web videos. Creation of the "50 Shades of Fiat" commercial came from there literally being 50 different shades of colors on the new Fiats. From there, I starting doing research on the color options and started on graphics. Each of the 50 different colored Fiats in the commercial, I traced out the car, excluding mirrors, windows, etc. and selected each specific color in Photoshop.

Once the graphics were completed, I moved onto the voice overs. The amazing and vocally gifted Fiat of Albuquerque voice talent, Cindy Brooks, was the perfect choice, it had to be performed to a specific style.

Then onto Final Cut Pro X. After getting all of the material (graphics, audio, and music), I started laying out the different colored Fiats on the timeline*. Each colored Fiat is different from the last and its duration only 6 frames (30 frames in just 1 second). Only after all the graphics, audio, music and tag information* is laid out, can I start to see a finish line.

The Fiat of Albuquerque "50 Shades of Fiat" commercial was originally produced for online marketing purposes. However, starting October 10, 2013, you'll start seeing the commercial on broadcast television networks.

*1: Timeline: An expression used to describe the different layers of visual and audio effects inside Final Cut Pro.

*2: Tag Information: Description of the end information of a television commercial that includes a company's logo and contact information.

Request a Consultation

  1. We're happy to spend an hour together to answer questions and show you our success stories.
  2. Name(*)
    Please type your full name.
  3. E-mail(*)
    Invalid email address.
  4. Phone
    Invalid Input
  5. How Can We Help?(*)
    Invalid Input
  6. Invalid Input. Please enter a correct value.

Watch "Who We Are"

How Can We Help?

Let us know if we can help you find what you're looking for.

(505) 404.3536

Or try our contact page.

Call Us Now

(505) 404-3536

Tap our Number To Call Now!