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Recently, a well-known international digital agency pitched a client of ours, who shared their proposal with us, showing the estimated ad impressions and clicks to their website.
There are the three common ways you can buy digital advertising and each offers unique pros and cons.
If you’ve been contacted by a digital advertising agency who wants to take on your online advertising, these pointers will help you see through the pitch and understand what’s important in choosing a partner to help your company attract new customers.
Some of the fundamentals of advertising are changing. It used to be that media buying was enough- just put your name out there and buy media, and that should get people into your store or engaging with your service. While media buying…
Ad House Advertising puts a lot of emphasis on new technology and utilizing software and programs that are at the forefront of technological advancement. Whether is it is programmatic digital media or social listening tools, we prioritize using technology in order to…
So, you want to optimize your search advertising and see more conversions and a greater return on investment? While there is a great deal that goes into the algorithms that Google and other major search networks use to determine placement, one essential…
Content marketing is a great way to boost your business’s search engine ranking and ensure that people are not only getting to your site, but having a great experience once they’ve landed there. The idea behind content marketing is to create sharable…
Modern digital marketing campaigns are multi-faceted and can become very complex and disjointed. Businesses managing their own social media marketing campaigns, website optimization, search ads, and display ads often tend to treat all of these as separate entities. Yet, approaching online advertising…
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