One big point of discussion at Facebook’s F8 Conference was a new app called Facebook Analytics. The new tool, when officially released, will help the advertising staff at Ad House to more accurately track visitors across mobile apps and websites, a tracking tool that is already available to us in most of our digital advertising. This new depth of information will allow us to analyze funnel activity, segment consumer groups based on varying characteristics, and analyze groups of people who act in certain ways, for example, purchasing behaviors.
Not only will this app provide greater insight for social media marketing approaches, but it will also once again confirm the lifetime value of Facebook advertising, and help Ad House to more fully optimize the platform, re-engage customers through dynamic remarketing techniques, and more fully utilize the platform in order to net greater returns for our clients.
Interested in developing social media marketing and Facebook ads for your business? We offer free, no-obligation consultations, and are always available to chat and apply the insights we’ve gained through decades of experience in advertising to help your business succeed. Let’s get started today!