Accelerating Ahead: Marketing in the Auto Industry

Car Market Trends

At Ad House, we never using cookie-cutter campaigns; your dealership achieves success through unique, highly-targeted ads that lead to increased sales.

Potential car buyers shop differently than they used to. If you are not utilizing integrated advertising solutions, you are missing opportunities. And if you’re using an OEM Preferred Provider, you’re paying more and getting less than that budget should produce.

Our integrated automotive marketing campaigns may include traditional media such as TV and radio, but today, our most successful dealerships’ media includes digital advertising (search, programmatic display, online video ads, CTV/OTT ads, as well as robust re-marketing) on desktop and mobile devices. Our locally-managed digital campaigns outperform cookie-cutter corporate campaigns and cost less per lead. We make sure to utilize every co-op dollar possible.

Some “Preferred Provider” agencies promoted by your manufacturer or your regional sales manager or market rep tout results such as a low $22 CPC (our average is under $4 for Search and Display). In Video ads online, we’ve seen pitches of a $55 CPM and a $22 CPC (ours averages under $10 CPM and under $2.50 CPC). Why? We don’t add multiple layers of mark-up to the ad cost itself.

Instead, you’ll deal directly with Google-certified Ad House staff who optimize your campaigns. We use the same programmatic platforms and real-time bidding, incorporating extensive data to target in-market automotive buyers in premium placement ad inventory.

Car Industry Analysis

CTR: Click Through Rate – CTR is the number of clicks your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.

Conversion Rate: A conversion rate records the percentage of users who have completed a desired action. Conversion rates are calculated by taking the total number of users who ‘convert’ (for example, by clicking on an advertisement), dividing it by the overall size of the audience and converting that figure into a percentage.

As a full-service ad agency and video production company, we not only place the media buys, we produce the TV commercials—and make vital adjustments that create better online video view-through rates. We see direct mail, car shows and events, and third-party auto listing services as an occasional fit for some dealers.

In a nutshell, we’re stacking the deck to separate you from competitors and impact automotive buyers well before they step through your showroom doors. We invite you to explore our portfolio and our marketing case studies. If growth and market share are your objectives, give us a call for a consultation.

Automotive Web Ad Set Example

85%

Product Quality Index

92%

Energy Generation

Driving Automotive Marketing Solutions in Rio Rancho, NM

Accelerate your automotive marketing success with Ad House Advertising’s expertise. With nearly 40 years of experience in crafting vehicle television commercials, we bring a wealth of industry knowledge to every automotive campaign. Our comprehensive services include a scope of items delivered through our sister company Edit House Productions, such as television and radio commercials, OTT advertising, and digital campaigns. We have produced thousands of car commercials for various platforms, captivating millions of viewers and solidifying our reputation as leaders in automotive advertising.

Whether you’re a dealership showcasing your latest inventory, an automotive brand launching a new model, or a service provider aiming to connect with car enthusiasts, we have the creativity, experience, and resources to deliver compelling marketing solutions that drive results. Our tailored strategies ensure your message reaches the right audience effectively and efficiently.

Partner with Ad House Advertising and leverage our decades of experience and proven track record in automotive marketing to accelerate your brand’s visibility, engagement, and success in the automotive industry. Our team of experts is dedicated to helping you achieve your marketing goals with innovative and effective strategies.

We offer award-winning creative excellence, a strategic approach driven by data, and a history of successful campaigns that have driven sales and increased brand awareness. Let us help you shift into high gear and navigate the road to success. Contact Ad House Advertising today to learn more about how we can help you achieve your marketing goals and drive your business forward.

Get Campaign Traction When You Need It

Shift Your Digital Campaigns Into High Gear

We are looking forward to hearing more about your business and marketing goals. Let us know your basic info and we will get back to you ASAP!

Get Campaign Traction When You Need It

Shift Your Digital Campaigns Into High Gear

We are looking forward to hearing more about your business and marketing goals. Let us know your basic info and we will get back to you ASAP!