Finding the right people isn’t as easy as it sounds. Whether you’re looking for just a few very specialized staff or an entire class of students, we’ve created many successful recruitment campaigns targeting specific professions, certain ages of students for charter schools, even law enforcement recruits.
In each case, we can draw a tight bulls-eye around the characteristics of the potential recruit, then we base all advertising and marketing decisions on how to best reach that person. Public relations efforts are often included, as well as a focused social media campaign. Occasionally, recruiting campaigns include direct mail, a job fair, or mass media such as radio or television, but more often today, these campaigns include highly-targeted online ads.
Our digital campaigns use third-party data to integrate prospects' purchase behavior, credit score or household income, education or career path. By incorporating specific conversion goals, we can focus results on applications, calls, or other metrics of interest.
For a number of clients, we've greatly reduced the cost per acquisition for a qualified applicant and expanded the pool of applicants so that they can select only the very best qualified. See our case study in law enforcement recruiting here.