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The Issue: Fiat was returning to the United States in 2011 after a hiatus of nearly 30 years. As a new dealership selling a car many people had never seen or heard of, Fiat of Albuquerque had to develop awareness of the sporty little car and create consumer demand.

Our Approach: We began with a grand opening launch, including a radio remote, TV news coverage, newspaper articles, and a well-attended ribbon-cutting.

TV commercials were made that showcased the car’s sporty profile and focused on two primary messages: the vast amount of included features and the car’s excellent gas mileage, all within a very reasonable price point.

Occasional radio traffic sponsorships highlighted its solution as a perfect commuter car, and appearances at targeted public events allowed people who were unfamiliar with the Fiat to get acquainted.

Pay-per-click ads have primarily been conquest-driven ads, targeting people looking at similar but more-well-known makes. Online efforts also include social media management, which has provided excellent “shares” and growth in followers, and a strategic reputation management effort to build real-customer online reviews and respond to any posted concerns.

The Results: Fiat sales have met goals, and in some months have greatly exceeded them. Our hands-on management of their co-op program has led to corporate feedback that we “use every co-op dollar to the max, probably the best of any agency handling a Fiat dealer.”


"If there was a rating of 10 stars, they would get it from us!!! They are patient, kind, and willing to share new ideas and what works and what does not. Helping us launch a new website, managing our Facebook and Google ads, and really explaining the pros and cons and various categories that work. Worth their weight in gold."

— K. Fitzpatrick

"Ad House Advertising has been an excellent company to work with. Their staff is professional and their work has taken our online advertising to the next level - increasing activity by triple digits. I highly recommend them often when speaking with other business owners or marketing professionals."

— W. Benson

"Ad House has done a fantastic job for my business. They are very professional and know advertising. Their work has generated an increase in good, quality clients for my business. "

— K Mayfield

"We rely on the Team at Ad House Advertising for all of our online presence and digital advertising. 
They are knowledgeable about marketing, about consumers, and they will do their very best to help your Company be a stand out in a circle of competitive noise."

— R. Rispoli

+1 (505) 404-3536