Let's Talk: 505.404.3536

The Issue: Melloy Dodge, a Dodge and Ram dealer, was seeing a decline in market share.

Our Approach: We’ve produced commercials for automotive dealerships since the early 1980s. We began producing TV and radio commercials for Melloy Dodge in 2003, but the media buys were handled internally or by another agency. In 2011, we were asked to assume media placement and all marketing duties.

Since then, we’ve added extensive online marketing to the media mix, far beyond the Search ads that most automotive dealers run. As a full-service ad agency and video production company, we’re easily able to revise their TV commercials to run as targeted digital ads. Ads on YouTube and other video networks are produced differently from TV commercials to generate better click-throughs to the website.

We’ve created Spanish-language Search ads; a series of video ads with additional incentives for specific regions; developed a marketing strategy for business fleet sales; and used call tracking phone numbers to monitor the effectiveness of different marketing channels.

The Results: The dealership has been the #1 selling Dodge and Ram dealer in the state for 2012 and 2013, surpassing a much larger Dodge and Ram store. The increase in market share was achieved even while the overall budget was held stable.


"Ad House Advertising has been an excellent company to work with. Their staff is professional and their work has taken our online advertising to the next level - increasing activity by triple digits. I highly recommend them often when speaking with other business owners or marketing professionals."

— W. Benson

"If there was a rating of 10 stars, they would get it from us!!! They are patient, kind, and willing to share new ideas and what works and what does not. Helping us launch a new website, managing our Facebook and Google ads, and really explaining the pros and cons and various categories that work. Worth their weight in gold."

— K. Fitzpatrick

"Ad House has done a fantastic job for my business. They are very professional and know advertising. Their work has generated an increase in good, quality clients for my business. "

— K Mayfield

"We rely on the Team at Ad House Advertising for all of our online presence and digital advertising. 
They are knowledgeable about marketing, about consumers, and they will do their very best to help your Company be a stand out in a circle of competitive noise."

— R. Rispoli

+1 (505) 404-3536



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