This is one of the first FIAT video ads that incrementally increased the dealership's online advertising performance during their dealership launch in Albuquerque.
Online Advertising began near the end of April, with first video campaigns added in June.
The dropoffs at the end of months are due to co-op periods when spending must cease.
Topical events sometimes play well into TV commercials and online PPC videos. With a great offer and timely message, this automotive ad generated substantial traffic.
This web video PPC ad used humor to promote used cars, primarily to a young male target. The "mad scientist" theme tied into other new model TV commercials playing at the time.