Paid search is a powerful marketing strategy that can drive significant traffic to your website by placing your business directly in front of potential customers. At Ad House Advertising, we’ve placed paid search ads since 2007 so we have some background in how they work. Let’s explore what paid search is, how it works, and why it’s an essential part of your digital advertising efforts.
What is Paid Search?
Paid search, also known as pay-per-click (PPC) advertising or search engine marketing (SEM), involves bidding on keywords that your target audience is likely to search for on search engines like Google. When users search for these keywords, your ads appear on the search engine results pages (SERPs), increasing the likelihood of user clicks and driving traffic to your website.
What is Paid Search?
Paid search, also known as pay-per-click (PPC) advertising or search engine marketing (SEM), involves bidding on keywords that your target audience is likely to search for on search engines like Google. When users search for these keywords, your ads appear on the search engine results pages (SERPs), increasing the likelihood of user clicks and driving traffic to your website.
How Paid Search Works
Paid search operates on a bidding system where businesses, or a digital advertising agency like Ad House Advertising, bid on keywords relevant to their products or services. When a user searches for one of these keywords, the search engine runs an auction to determine which ads to display. The ad rankings are influenced by several factors, including your bid amount, the quality score of your ad and your website, and the relevance of the ad to the user’s search query.
Targeting Customers: Geofencing
The Importance of Paid Search in Your Marketing Strategy
Incorporating paid search into your marketing strategy offers several benefits, including immediate visibility, targeted advertising, and measurable results. Unlike organic search engine optimization (SEO), which can take months to show results or programmatic display advertising, paid search ads can start generating traffic as soon as they go live. This makes paid search an effective way to quickly gain exposure and drive leads, what we call conversions.
How Paid Search Works
Paid search operates on a bidding system where businesses, or a digital advertising agency like Ad House Advertising, bid on keywords relevant to their products or services. When a user searches for one of these keywords, the search engine runs an auction to determine which ads to display. The ad rankings are influenced by several factors, including your bid amount, the quality score of your ad and your website, and the relevance of the ad to the user’s search query.
Targeting Customers: Geofencing
Understanding Campaign Terminology
Marketing Metrics To Track Advertising Campaign Success
Understanding Campaign Terminology
Key Elements of Paid Search:
This Is Going To Be An H3 headline
This Is Going To Be A Local H2 – for Rio Rancho, NM
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Morbi porttitor est malesuada fusce felis non a. Malesuada rhoncus vulputate himenaeos, dictumst quam taciti. Mollis gravida tempus suscipit eu lectus tincidunt in. Scelerisque lobortis varius tortor aenean eu vulputate porta. Purus elit nibh conubia mattis potenti odio commodo. Ac eu neque facilisi platea netus vestibulum finibus.
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