A huge part of having a viable and lucrative online presence in today’s digital environment is effective search engine optimization, gained through a set of practices that have the power to boost the presence of your website by putting it in front of people searching for the services you provide. There’s a lot of competition in the online marketplace, so developers have created numerous strategies to bolster the organic search ranking of their websites through SEO. There are two basic SEO strategies: white hat SEO and black hat SEO. As a Google Partner, Ad House Advertising adheres to the tactics laid forth by Google’s quality guidelines and only employs ethical SEO techniques in order to achieve lasting results. Here we’ll outline the differences between black hat and white SEO and what kind of results you can expect when you work with a company like Ad House for your web development needs.
Black hat search engine optimization is a very aggressive set of SEO strategies designed for quick returns. Black hat SEO focuses on capturing the attention of search engines, not a real human audience. This practice temporarily boosts search engine ranking through questionable SEO like hidden text. Hidden text is content that visitors can’t see, but is readable by search engines. All major search engines consider hidden text as spam, and discredit sites that use it when they are discovered. Black hat SEO practices also include keyword stuffing (a website loaded with keywords in the meta tags or content) and link farms (a group of websites that all hyperlink to one another in order to boost ranking and spam search engine indexes). Across the board, black hat SEO practices are considering to be detrimental to websites with legitimate aspirations for quality.
White hat SEO, on the other hand, is a form of upstanding search engine optimization that is about long term results. When you choose to utilize honest web design, local SEO, and follow Google search ranking guidelines (the standard for most search engines), you can produce meaningful results. White hat SEO involves generating quality content that is of use and interest to a human audience. In that content it is acceptable to use internal linking and nuanced means of site optimization. Anything from effective titles and wording to carefully crafted meta tags help to maximize search engine effectiveness.
Want to achieve long lasting online success through SEO? Partner with New Mexico’s premiere online marketing agency. At Ad House Advertising we have a staff of Google certified experts able to put their understanding of SEO to use to ensure that your website is ranked and consistently delivers quality information to a targeted audience. Ready to talk? Contact Ad House Advertising today.