Let's Talk: 505.404.3536

50 Shades of Grey has finally been casted! Did you see who’s playing Christian Grey and Anastasia? …Wow, I was shocked! Don’t get me wrong, I’m sure if I actually read the books I might be a little more understanding and excited. As of now, I just hear about it from my wife.

A couple of months ago, on the Fiat of Albuquerque Facebook page, you may have seen an update that drew your attention, I know it caught me by surprise. It read #fiftyshades of #fiat. This got me wondering, how can these four words be turned into a great television commercial?

There’s a lot that goes into video production for television commercials and online web videos. Creation of the “50 Shades of Fiat” commercial came from there literally being 50 different shades of colors on the new Fiats. From there, I starting doing research on the color options and started on graphics. Each of the 50 different colored Fiats in the commercial, I traced out the car, excluding mirrors, windows, etc. and selected each specific color in Photoshop.

Once the graphics were completed, I moved onto the voice overs. The amazing and vocally gifted Fiat of Albuquerque voice talent, Cindy Brooks, was the perfect choice, it had to be performed to a specific style.

Then onto Final Cut Pro X. After getting all of the material (graphics, audio, and music), I started laying out the different colored Fiats on the timeline*. Each colored Fiat is different from the last and its duration only 6 frames (30 frames in just 1 second). Only after all the graphics, audio, music and tag information* is laid out, can I start to see a finish line.

The Fiat of Albuquerque “50 Shades of Fiat” commercial was originally produced for online marketing purposes. However, starting October 10, 2013, you’ll start seeing the commercial on broadcast television networks.

*1: Timeline: An expression used to describe the different layers of visual and audio effects inside Final Cut Pro.

*2: Tag Information: Description of the end information of a television commercial that includes a company’s logo and contact information.


"If there was a rating of 10 stars, they would get it from us!!! They are patient, kind, and willing to share new ideas and what works and what does not. Helping us launch a new website, managing our Facebook and Google ads, and really explaining the pros and cons and various categories that work. Worth their weight in gold."

— K. Fitzpatrick

"Ad House Advertising has been an excellent company to work with. Their staff is professional and their work has taken our online advertising to the next level - increasing activity by triple digits. I highly recommend them often when speaking with other business owners or marketing professionals."

— W. Benson

"Ad House has done a fantastic job for my business. They are very professional and know advertising. Their work has generated an increase in good, quality clients for my business. "

— K Mayfield

"We rely on the Team at Ad House Advertising for all of our online presence and digital advertising. 
They are knowledgeable about marketing, about consumers, and they will do their very best to help your Company be a stand out in a circle of competitive noise."

— R. Rispoli

+1 (505) 404-3536