Instagram vs. Facebook for Marketing: Everything You Need to Know
Facebook and Instagram are two distinct social media platforms owned by the same parent company but cater to different audiences, especially in 2023. Suppose you're a marketing professional aiming...
Amplifying Problems or Solutions
By Kim Smith (Owner, Digital and Broadcast Media Specialist) I read an interesting post on LinkedIn written by Collin Slattery, founder and CEO of Taikun Digital in New York City. His thesis is that...
How will ChatGPT & AI Impact PPC?
By Lucas Baca (Marketing Assistant) Though there are likely growing pains, AI will continue to positively impact the ad industry, specifically the pay-per-click strategy (PPC). AI technology has...
AHA Staff’s Favorite Summer Foods
By Lucas Baca (Marketing Assistant) The sun shines brightly, the grill is fired up and the summer playlist is carefully curated. There's no denying the irresistible charm of a delightful summer...
Unlocking Success: Embracing Summer Advertising & Marketing Strategies
By Lucas Baca (Marketing Assistant) Summer is usually seen as a time when advertisers tone down their spending and reach. But what if we told you there is an opportunity to succeed by doing the...
Why Connected TV is Growing Rapidly
By Lucas Baca (Marketing Assistant) Connected TV (CTV) refers to internet-connected TV streaming content on smart TVs and streaming sticks like Roku. It has become a popular avenue for advertisers...
How to Bid Adjust Google Ads for Times of Day
At Ad House Advertising, we love sharing our expertise in digital ad campaign management. Making online campaigns perform better is our focus for clients in home improvement, finance, automotive,...
Optimizing for Google Search Partners
What are Google Search Partners, anyway? Google Search Partners are comprised of a variety of properties, including Dogpile.com and Ask.com, as well as product sites like Amazon, Walmart, and Target...