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Tag: <span>AdWords</span>

Creating Exclusions for Performance Max Campaigns

Creating Exclusions for Performance Max Campaigns

Now that Google has converted Shopping campaigns to Performance Max, your shopping campaigns are now placed in apps, games, and websites that have no particular value to your customer. Here’s a brief explanation of how to implement your exclusion list to weed out as...
How to Bid Adjust Google Ads for Times of Day

How to Bid Adjust Google Ads for Times of Day

At Ad House Advertising, we love sharing our expertise in digital ad campaign management. Making online campaigns perform better is our focus for clients in home improvement, finance, automotive, and other business verticals. In each Google Ads account, there are...
Optimizing for Google Search Partners

Optimizing for Google Search Partners

What are Google Search Partners, anyway? Google Search Partners are comprised of a variety of properties, including Dogpile.com and Ask.com, as well as product sites like Amazon, Walmart, and Target (and many more). When you set up your Google Ads Search campaigns,...
Why You Shouldn’t Google Yourself

Why You Shouldn’t Google Yourself

As of last year, Google handles at least 2 trillion search queries annually. If your business is advertising on Google AdWords, you’re likely curious to see what your ads look like to your potential customers. You may be tempted to Google your ads, just to make sure...
How Google Remarketing Can Help Your Business

How Google Remarketing Can Help Your Business

Digital remarketing is a powerful tool in the hands of a skilled marketer. At Ad House Advertising, we frequently use remarketing to target and remarket to audiences that have already visited our client’s websites. This allows us to place our marketing message in...