Google Adwords remarketing is a powerful tool in the hands of a skilled marketer. At Ad House Advertising, we frequently use Adwords remarketing to target and remarket to audiences that have already visited our client’s websites. This allows us to place our marketing message in front of an audience that we know is already interested in our client’s products or services.
When someone visits your website without converting, or taking an action, Google Adwords allows us to reconnect with them by showing them relevant ads at a later time, perhaps when they’re further down the sales funnel and more likely to convert.
With remarketing, you can customize your remarketing list based on the action you want those potential customers to take. For example, if you notice that people are adding products to their cart on your website, but then fail to complete the transaction, you could create a list to specifically target those people. Tailoring your advertising message to your audience’s interests and desired action is highly effective.
Google Adwords affords advertisers many opportunities to use data to inform their online advertising strategy. At Ad House Advertising, we use robust reporting and data analytics to deploy highly relevant messages, showing your ad to the right person, at the right time.
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