As of last year, Google handles at least 2 trillion search queries annually. If your business is advertising on Google AdWords, you’re likely curious to see what your ads look like to your potential customers. You may be tempted to Google your ads, just to make sure they’re there. Well, Ad House Advertising is here to tell you DON’T! You may already know that it costs you money every time your ad is clicked on, but not clicking isn’t enough. Trust us, don’t Google your ads.
As a Google Partner Agency, we are highly trained in Google’s advertising best practices. When we set up a campaign, we are very specific with our keyword targeting to make sure that your ads show only to customers that show the highest intent to act. If you’re searching for your ads and they’re not showing, it could be because you searched too many times. Google will detect your repeated searches and stop serving your ad. Directly from Google: “…if you repeatedly look for your own ad using Google search but never click on it, you might stop seeing it entirely. That’s because Google’s system stops showing you ads that it thinks you aren’t interested in.”
Not only will Google stop showing your ads to your IP address when you repeatedly search your ads, but you will be interfering with how Google presents your ads to customers. When a particular keyword is repeatedly searched, but never generates a click, Google determines that your ad is not relevant to that search term. When an ad is deemed to be irrelevant, its quality score for that search term is lowered, lowering your placement in the search engine results page, and decreasing your ad’s likelihood of being clicked. In addition, when your quality score is lower, you may end up paying more per click, increasing your spending. If your quality score decreases enough, Google could stop showing your ads altogether.
Every time your ad gets an impression that doesn’t lead to a click, your click-through rate (CTR) is lowered. Click-through rate is the ratio of clicks to impressions, the more impressions you get without clicks, the lower your CTR. If you are Googling your ads and not clicking, you’re skewing your CTR data, potentially painting an inaccurate picture of the health of your campaign. When we evaluate and optimize your campaign, your click-through rate is one of the metrics we use to make decisions like pausing or removing certain keywords. If your CTR data is skewed, these optimizations will be made based on inaccurate data.
Inform all of your employees not to search for your ads. It’s not enough to just not click on the ads. Searching for them has a major impact on the performance of your campaign. When you work with Ad House Advertising to market your business online, you can be confident that as a Google Partner Agency, we know how to get you the most for your marketing dollars.
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