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Tag: <span>digital advertising</span>

Our Recommended New Year Marketing Resolutions

Our Recommended New Year Marketing Resolutions

As we embark on a new year, our goal at Ad House Advertising continues to be to help our clients succeed by navigating the ever-changing landscape of digital marketing. For 2024, we have created personalized New Year Marketing Resolutions based on our decades of...
Digital 101 Seminar on Nov. 16, 2023

Digital 101 Seminar on Nov. 16, 2023

Ad House Advertising will host an informative overview on digital marketing on Thursday, Nov. 16, 2023 from 11:30am to 1pm at their Rio Rancho office, 640 Quantum Rd NE. To register for the free event, visit https://adhouseadvertising.com/digital-101-registration/...
Creating Exclusions for Performance Max Campaigns

Creating Exclusions for Performance Max Campaigns

Now that Google has converted Shopping campaigns to Performance Max, your shopping campaigns are now placed in apps, games, and websites that have no particular value to your customer. Here’s a brief explanation of how to implement your exclusion list to weed out as...
Amplifying Problems or Solutions

Amplifying Problems or Solutions

By Kim Smith (Owner, Digital and Broadcast Media Specialist) I read an interesting post on LinkedIn written by Collin Slattery, founder and CEO of Taikun Digital in New York City. His thesis is that advertising won’t fix a business. What it will do is amplify the...
How will ChatGPT & AI Impact PPC?

How will ChatGPT & AI Impact PPC?

By Lucas Baca (Marketing Assistant) Though there are likely growing pains, AI will continue to positively impact the ad industry, specifically the pay-per-click strategy (PPC). AI technology has experienced rapid evolution and gained popularity this year, with tools...