For local businesses interested in advertising on broadcast TV, it’s not about choosing one station over another. Ideally, the business should purchase airtime based on the composition of the audience versus the rate for each program. For example, if your products or services are primarily purchased by Women 25-54 years old, daytime TV is likely not the best daypart. Reaching that demo would be most efficient in morning or evening news. At Ad House Advertising, we negotiate rates for the airtime, then evaluate the Cost per Thousand (CPM) for each program to build a recommended media buy, specific to your company, without any added cost above the airtime.

The budget needed varies greatly by market. In the Albuquerque TV market, most advertisers today are spending at least $4,000 each month. In deciding whether to advertise on TV, we help you consider where your potential customers are. In this region, the TV stations cover almost the entire state, so some advertisers might have high “waste”, reaching people far outside the metro region. Another option that uses the power of video advertising is CTV/OTT streaming video ads, which can be directly to only the best prospects in a geography as small as one mile around your business.

For businesses that have Ad House Advertising place over-the-air radio or TV buys, it doesn’t cost anything additional– the broadcast stations commission us out of the rate. Because we negotiate rates, we usually  buy about 15-20% more for the dollar than a local company that places their own media buy.

The volume of commercials in these airtime + bonus packages doesn’t always provide the value that an advertiser needs. The bonused airtime is what would otherwise be unsold– so other advertisers didn’t want to buy those time slots–mostly in overnights or daytime programming. These packages are usually $2,500-$4,000 per month with a 6 to 12-month commitment and include the cost of production. Often, the packages include digital ads, which usually are run-of-site on the station’s website (not targeted to your demo or to prospective customers’ online).While you’ll almost always receive that value in airtime, the programs or even the stations that it runs on are at the station’s discretion. Your commercials may air in programs with very few of your key demo in the audience; the schedule is also not able to be duplicated in following months, if it did work well.