By Lucas Baca (Marketing Assistant) Though there are likely growing pains, AI will continue to positively impact the ad industry, specifically the pay-per-click strategy (PPC). AI technology has experienced rapid evolution and gained popularity this year, with tools...
By Lucas Baca (Marketing Assistant) Connected TV (CTV) refers to internet-connected TV streaming content on smart TVs and streaming sticks like Roku. It has become a popular avenue for advertisers because of the ability to reach and track a wide-ranging audience who...
At Ad House Advertising, we love sharing our expertise in digital ad campaign management. Making online campaigns perform better is our focus for clients in home improvement, finance, automotive, and other business verticals. In each Google Ads account, there are...
What are Google Search Partners, anyway? Google Search Partners are comprised of a variety of properties, including Dogpile.com and Ask.com, as well as product sites like Amazon, Walmart, and Target (and many more). When you set up your Google Ads Search campaigns,...
Business owners today know that online search ads produce results, generating leads for products or services. While Google Ads are the primary avenue due to Google’s dominance as a search engine, ads on Bing, LinkedIn, Facebook, Instagram, TikTok, Pinterest and other...
