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Tag: <span>Google Ads</span>

AHA Staff’s Favorite Thing About Working at an Ad Agency

AHA Staff’s Favorite Thing About Working at an Ad Agency

As a local advertising agency, we are proud to evolve with the community by providing exceptional client service and innovative marketing strategies that help our partners thrive. As a team, we recently took a step back to discuss what we enjoy most about our jobs,...
Creating Exclusions for Performance Max Campaigns

Creating Exclusions for Performance Max Campaigns

Now that Google has converted Shopping campaigns to Performance Max, your shopping campaigns are now placed in apps, games, and websites that have no particular value to your customer. Here’s a brief explanation of how to implement your exclusion list to weed out as...
How will ChatGPT & AI Impact PPC?

How will ChatGPT & AI Impact PPC?

By Lucas Baca (Marketing Assistant) Though there are likely growing pains, AI will continue to positively impact the ad industry, specifically the pay-per-click strategy (PPC). AI technology has experienced rapid evolution and gained popularity this year, with tools...
How to Bid Adjust Google Ads for Times of Day

How to Bid Adjust Google Ads for Times of Day

At Ad House Advertising, we love sharing our expertise in digital ad campaign management. Making online campaigns perform better is our focus for clients in home improvement, finance, automotive, and other business verticals. In each Google Ads account, there are...
Optimizing for Google Search Partners

Optimizing for Google Search Partners

What are Google Search Partners, anyway? Google Search Partners are comprised of a variety of properties, including Dogpile.com and Ask.com, as well as product sites like Amazon, Walmart, and Target (and many more). When you set up your Google Ads Search campaigns,...