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Tag: <span>Google Ads</span>

Navigating the Shift to Key Events in GA4

Navigating the Shift to Key Events in GA4

In the ever-changing landscape of digital marketing, understanding and communicating metrics that actually measure client success is key. With the introduction of Google Analytics 4 (GA4), frustrated marketers are witnessing a significant shift from traditional...
Removing Unwanted Images from Google Search Results

Removing Unwanted Images from Google Search Results

Marketers may have noticed unwanted and/or inappropriate images that accompany their company name searches. Google is supposed to display images that advertisers have added to the “Asset” section of Google Ads. However, the new Google structure and hidden automated...
AHA Staff’s Favorite Thing About Working at an Ad Agency

AHA Staff’s Favorite Thing About Working at an Ad Agency

As a local advertising agency, we are proud to evolve with the community by providing exceptional client service and innovative marketing strategies that help our partners thrive. As a team, we recently took a step back to discuss what we enjoy most about our jobs,...
Creating Exclusions for Performance Max Campaigns

Creating Exclusions for Performance Max Campaigns

Now that Google has converted Shopping campaigns to Performance Max, your shopping campaigns are now placed in apps, games, and websites that have no particular value to your customer. Here’s a brief explanation of how to implement your exclusion list to weed out as...
How will ChatGPT & AI Impact PPC?

How will ChatGPT & AI Impact PPC?

By Lucas Baca (Marketing Assistant) Though there are likely growing pains, AI will continue to positively impact the ad industry, specifically the pay-per-click strategy (PPC). AI technology has experienced rapid evolution and gained popularity this year, with tools...