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Tag: <span>Online Advertising</span>

Amplifying Problems or Solutions

Amplifying Problems or Solutions

By Kim Smith (Owner, Digital and Broadcast Media Specialist) I read an interesting post on LinkedIn written by Collin Slattery, founder and CEO of Taikun Digital in New York City. His thesis is that advertising won’t fix a business. What it will do is amplify the...
How will ChatGPT & AI Impact PPC?

How will ChatGPT & AI Impact PPC?

By Lucas Baca (Marketing Assistant) Though there are likely growing pains, AI will continue to positively impact the ad industry, specifically the pay-per-click strategy (PPC). AI technology has experienced rapid evolution and gained popularity this year, with tools...
AHA Staff’s Favorite Summer Foods

AHA Staff’s Favorite Summer Foods

By Lucas Baca (Marketing Assistant) The sun shines brightly, the grill is fired up and the summer playlist is carefully curated. There’s no denying the irresistible charm of a delightful summer cookout! At Ad House, we love to come together for cookouts every...
How to Bid Adjust Google Ads for Times of Day

How to Bid Adjust Google Ads for Times of Day

At Ad House Advertising, we love sharing our expertise in digital ad campaign management. Making online campaigns perform better is our focus for clients in home improvement, finance, automotive, and other business verticals. In each Google Ads account, there are...
Optimizing for Google Search Partners

Optimizing for Google Search Partners

What are Google Search Partners, anyway? Google Search Partners are comprised of a variety of properties, including Dogpile.com and Ask.com, as well as product sites like Amazon, Walmart, and Target (and many more). When you set up your Google Ads Search campaigns,...