Join us at Ad House Advertising for expert-led seminars designed to empower small business owners in the digital marketing world.

In today’s fast-evolving digital landscape, staying informed about effective marketing strategies is key to building a successful business. The Digital 101 series at Ad House Advertising offers small business owners a unique opportunity to gain critical insights into digital marketing. Each month, we cover foundational topics—ranging from SEO best practices to the latest in social media marketing—that empower business owners to confidently manage and enhance their digital presence.

Designed for those who may have some familiarity with marketing but wish to explore deeper, our sessions bring clarity to complex concepts and reveal actionable strategies. Our sessions are not only educational but also interactive, allowing attendees to ask questions, network with other local business owners, and develop solutions tailored to their specific needs.

What You’ll Learn

Digital 101 sessions are structured to address both the challenges and opportunities that small businesses face in digital marketing. Each session focuses on a core topic, with expert guidance and practical applications. some topics that will be covered are:

  1. SEO (Search Engine Optimization) – Uncover the importance of SEO and how to optimize your business website to improve search engine rankings. From keyword research to on-page optimization, this session covers the fundamentals that drive traffic and enhance visibility.
  2. Digital Marketing Trends – Digital marketing is constantly changing. In our trends session, we explore emerging tactics, platforms, and tools that can give your business a competitive edge. Attendees will leave with knowledge of current trends that are already reshaping the digital landscape and how to leverage them effectively.
  3. Yearly Strategy Planning – It’s crucial to plan ahead in today’s digital-first world. This seminar provides insights on setting achievable marketing goals, creating a content calendar, and optimizing advertising budgets to meet long-term objectives. Perfect for business owners looking to streamline and strengthen their yearly marketing efforts.
  4. Social Media and Video Marketing – As consumer preferences shift towards video and interactive content, knowing how to engage audiences on social media platforms is more important than ever. This session covers platform-specific strategies, video creation tips, and content ideas to maximize your reach and impact.

Upcoming Seminars

This seminar will empower small and medium businesses to create a marketing budget aligned with business goals and identify high-impact strategies for 2025. Key insights include:

  • Adapting to Algorithm Changes: Discover recent shifts affecting website rankings and the actions you can take to improve your search presence.
  • Exploring Online Advertising Options: Get a clear breakdown of ad types—OTT/CTV video streaming ads, search ads, and programmatic targeting—and learn which will best reach your audience.
  • Budgeting for Results: Understand realistic ad costs and budget expectations for various platforms and tactics.

This educational event is designed to inform and inspire, with no sales pitches or proposals. Come prepared with questions for an open discussion with industry experts Kim Smith and Mike Jennings from Ad House Advertising. A light breakfast will be provided.

Join Ad House Advertising for an engaging Digital 101 seminar designed to equip small business owners with the foundational and advanced SEO insights needed to drive growth in today’s competitive landscape. This seminar covers key SEO strategies and provides practical, data-driven techniques tailored to boost your small business’s online visibility and customer reach.

  • Technical SEO Essentials
    Improve your website’s performance and ranking with core Technical SEO practices. This section covers essentials like site structure, speed, and mobile optimization—key factors that help search engines access and understand your content better, making your site easier for potential customers to find.
  • Local SEO & NAP File Optimization
    Enhance your local visibility with targeted Local SEO tactics, including optimizing your NAP (Name, Address, and Phone) details across all platforms. Consistent and accurate NAP information boosts credibility and ensures your business appears reliably on Google and other directories, helping customers find you quickly and easily.
  • AI’s Role in the Future of SEO
    Prepare for the future as we explore the impact of artificial intelligence on SEO. From automating keyword research to shaping content strategies and influencing search algorithms, AI is revolutionizing SEO. Gain insights into how these advancements can support smarter, more effective SEO planning for your business.

Whether you’re new to SEO or seeking to refine your skills, this Digital 101 seminar will provide you with the tools and knowledge needed to succeed online.

Why Attend Digital 101?

Our sessions are designed to provide more than just information—they’re an investment in your business’s future. By attending, you’ll gain practical, actionable knowledge tailored to the small business setting. Whether you’re looking to start your first digital marketing campaign or refine existing strategies, Digital 101 offers resources to help you:

  • Build a foundational understanding of digital marketing.
  • Discover cost-effective methods to enhance your online presence.
  • Gain insight into areas you might not have considered, such as video marketing or seasonal advertising trends.
  • Learn alongside other motivated business owners in a supportive, interactive environment.

Reserve Your Spot

Ready to transform your digital marketing knowledge? Secure your place at our next session by filling out the quick registration form below. Seats are limited, so don’t miss this chance to learn how you can grow your business with up-to-date digital strategies.