By Lucas Baca (Marketing Assistant) Connected TV (CTV) refers to internet-connected TV streaming content on smart TVs and streaming sticks like Roku. It has become a popular avenue for advertisers because of the ability to reach and track a wide-ranging audience who...
At Ad House Advertising, our media specialists have decades of experience creating effective advertising messages and getting them in front of the right audience at the right time. Before online advertising, this was done by using data such as Nielsen ratings, to...
Sometimes referred to as Over-the-Top (OTT) or CTV, Connected TV is an internet-connected TV streaming content. More and more households are parting ways with their traditional cable and opting to choose their content when they want it with CTV. At Ad House...
When it comes to using digital advertising to promote your business, there are so many options – it can be overwhelming! From Facebook advertising to email marketing to native advertising, there are numerous digital channels to choose from, but not all function the...
As a business owner, you have likely heard that social media for your business is an essential component of your marketing strategy. In this day and age, it is almost impossible for businesses to get by without some form of social media presence. But what some small...
The way we watch TV is changing every day. Years ago, Comcast, Dish Network and DirecTV responded to niche consumer interests by offering more and more channels, but many TV viewers were finding that they were paying too much for their cable or satellite, and the vast...