Home Improvement Marketing
ROI Based Results for Home Improvement Advertising
Businesses providing home improvement to consumers find growth in leads and in revenue from the Ad House marketing strategy in this business vertical. The national average for conversion rates (receiving a phone call or contact form lead) in home improvement digital campaigns is 2.7%. Compare that to an 11.61% conversion rate that we’ve achieved for our clients.
From HVAC to window replacement, fire and flood restoration to remodeling, we have decades of experience in helping home improvement companies increase their market share and their revenue. And since we do not require a long-term contract or a hefty monthly ad budget, we can move your marketing to the next level without a huge financial commitment.
Every company is different, so our home improvement marketing strategy is individualized, taking into account your business category, market share and location. For home improvement, we strategically focus on the most important marketing component that will impact revenue within your available budget. That may be a website designed to help convert shoppers into buyers, sales materials, an improved advertising plan that might include traditional media like radio, TV, print or outdoor ads, or a number of other items. Often, it’s about increasing your share of prospective customers and growing your sales. While this usually involves advertising, it can also tie to improving your sales materials or sales training, correcting an online reputation or focusing your home improvement marketing on a segment that your company can profitably dominate.
In home improvement, effective digital advertising campaigns provide ROI-based results. Online campaigns are scalable, usually affordable to small businesses. Search advertising campaigns connect your business to active online shoppers.
Our programmatic digital campaigns in Display and Online Video Advertising incorporate third-party data to finely target your best prospects. We can exclude renters, and deliver targeted ads to prospects based on the home’s age, the homeowners’ annual income, their recent online activity researching the type of home improvement, and many other factors.
Our clients average a $2-$5 CPM (that’s half a penny per ad impression!) for premium inventory, much less than what traditional media companies sell it for; that’s because the radio, TV and newspaper sales reps have to outsource digital campaigns to an online agency (like us!) to create and manage, so they must mark-up the cost, often 30% or more!
Using programmatic buying, we can geo-target a few square blocks, certain neighborhoods, or a radius that your company can efficiently serve. With digital campaigns, there is little waste in your ad dollar, allowing you to expand your business by finding the right customers for you. See our case studies for more.