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Image showing staff at work
image showing staff at work

Home Improvement

ROI Based Results

Businesses providing home improvement to consumers find growth in leads and in revenue from the Ad House marketing strategy in this business vertical. The national average for conversion rates (receiving a phone call or contact form lead) in home improvement digital campaigns is 2.7%. Compare that to an 11.61% conversion rate that we’ve achieved for our clients.

From HVAC to window replacement, fire and flood restoration to remodeling, we have decades of experience in helping home improvement companies increase their market share and their revenue. And since we do not require a long-term contract or a hefty monthly ad budget, we can move your marketing to the next level without a huge financial commitment.

Every company is different, so our marketing strategy is individualized, taking into account your business category, market share and location. For home improvement, we strategically focus on the most important marketing component that will impact revenue within your available budget. That may be a website designed to help convert shoppers into buyers, sales materials, an improved advertising plan that might include traditional media like radio, TV, print or outdoor ads, or a number of other items. Often, it’s about increasing your share of prospective customers and growing your sales. While this usually involves advertising, it can also tie to improving your sales materials or sales training, correcting an online reputation or focusing your marketing on a segment that your company can profitably dominate.

In home improvement, effective digital advertising campaigns provide ROI-based results. Online campaigns are scalable, usually affordable to small businesses. Search advertising campaigns connect your business to active online shoppers.

Our programmatic digital campaigns in Display and Online Video Advertising incorporate third-party data to finely target your best prospects. We can exclude renters, and deliver targeted ads to prospects based on the home’s age, the homeowners’ annual income, their recent online activity researching the type of home improvement, and many other factors.

Our clients average a $2-$5 CPM (that’s half a penny per ad impression!) for premium inventory, much less than what traditional media companies sell it for; that’s because the radio, TV and newspaper sales reps have to outsource digital campaigns to an online agency (like us!) to create and manage, so they must mark-up the cost, often 30% or more!

Using programmatic buying, we can geo-target a few square blocks, certain neighborhoods, or a radius that your company can efficiently serve. With digital campaigns, there is little waste in your ad dollar, allowing you to expand your business by finding the right customers for you. See our case studies for more.

Testimonials

"Ad House Advertising has been an excellent company to work with. Their staff is professional and their work has taken our online advertising to the next level - increasing activity by triple digits. I highly recommend them often when speaking with other business owners or marketing professionals."

— W. Benson

"If there was a rating of 10 stars, they would get it from us!!! They are patient, kind, and willing to share new ideas and what works and what does not. Helping us launch a new website, managing our Facebook and Google ads, and really explaining the pros and cons and various categories that work. Worth their weight in gold."

— K. Fitzpatrick

"Ad House has done a fantastic job for my business. They are very professional and know advertising. Their work has generated an increase in good, quality clients for my business. "

— K Mayfield

"We rely on the Team at Ad House Advertising for all of our online presence and digital advertising. 
They are knowledgeable about marketing, about consumers, and they will do their very best to help your Company be a stand out in a circle of competitive noise."

— R. Rispoli

+1 (505) 404-3536

AD HOUSE ADVERTISING
A DIVISION OF EDIT HOUSE PRODUCTIONS, LLC.

918 PINEHURST RD SE, STE 102
RIO RANCHO, NM 87124

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