Door Knocking: Advertising More Than Home Servcies

Home Improvement Trends

Businesses providing home improvement to consumers find growth in leads and in revenue from Ad House’s marketing strategy. The national average for conversion rates (receiving a phone call or contact form lead) in home improvement digital campaigns is 2.7%. Compare that to our 11.61% conversion rate that we’ve achieved for our clients.

From HVAC to window replacement, fire and flood restoration to remodeling or flooring, we have decades of experience in helping home improvement companies increase their market share and their revenue. And since we do not require a long-term contract or a hefty monthly ad budget, we can move your marketing to the next level without a huge financial commitment.

Every company is different, so our home improvement marketing strategy is individualized, taking into account your business category, market share and location. For home improvement, we strategically focus on the most important marketing component that will impact revenue within your available budget. That may be a website designed to help convert shoppers into buyers, sales materials, an improved advertising plan that might include traditional media like radio, TV, print or outdoor ads, or a number of other items. Often, it’s about increasing your share of prospective customers and growing your sales. While this usually involves advertising, it can also tie to improving your sales materials or sales training, correcting an online reputation or focusing your home improvement marketing on a segment that your company can profitably dominate.

In home improvement, effective digital advertising campaigns provide ROI-based results. Online campaigns are scalable, usually affordable to small businesses. Search advertising campaigns connect your business to active online shoppers.

Home Services Analysis

CTR: Click Through RateClick-through rate (CTR) is vital for home services businesses, as it measures how often your ad is clicked versus just viewed. A higher CTR means more potential customers are visiting your website. In 2023, the average CTR for home services search ads is 4.80%. At Ad House Advertising, we can help increase your CTR across any service category, ensuring your ads not only attract views but also encourage clicks, driving more traffic to your site and boosting conversions.

Our programmatic digital campaigns in Display and Online Video Advertising incorporate third-party data to finely target your best prospects. We can exclude renters, and deliver targeted ads to prospects based on the home’s age, the homeowners’ annual income, their recent online activity researching the type of home improvement, and many other factors.

Our clients average a $2-$5 CPM (that’s half a penny per ad impression!) for premium inventory, much less than what traditional media companies sell it for; that’s because the radio, TV and newspaper sales reps have to outsource digital campaigns to an online agency (like us!) to create and manage, so they must mark-up the cost, often 30% or more!

Using programmatic buying, we can geo-target a few square blocks, certain neighborhoods, or a radius that your company can efficiently serve. With digital campaigns, there is little waste in your ad dollar, allowing you to expand your business by finding the right customers for you. See our portfolio and our case studies for more.

85%

Product Quality Index

92%

Energy Generation

Home Improvement Advertising Solutions in Rio Rancho, NM

Enhance your home improvement business in Rio Rancho, NM, with Ad House Advertising’s specialized marketing solutions. With almost 40 years in the advertising industry, we deliver tailored strategies designed to meet the specific needs of home improvement companies. Our comprehensive services include online advertising, search engine optimization (SEO), pay-per-click (PPC) campaigns, and social media marketing, all aimed at effectively connecting you with homeowners seeking renovation services.

Ad House Advertising excels in creating targeted campaigns that resonate with your audience. Our team collaborates with you to understand your business objectives and develops customized marketing plans that generate results. Our online advertising strategies focus on reaching homeowners in Rio Rancho who are actively searching for home improvement services. By optimizing your online presence with our SEO services, we make it easier for potential customers to discover your business when they search for renovation solutions.

Our PPC campaigns are designed to attract high-quality leads, ensuring you connect with homeowners ready to embark on home improvement projects. Additionally, our social media marketing strategies help you engage with your audience, build trust, and demonstrate your expertise in the home improvement sector. Leveraging social media platforms allows us to create a robust online presence for your business, making it easier to connect with potential clients.

We use a combination of innovative techniques and proven strategies to deliver effective marketing campaigns that drive growth for your business. Our data-driven approach allows us to continually refine and optimize your campaigns, ensuring maximum return on investment. Whether your goal is to increase online visibility, generate leads, or build stronger customer relationships, Ad House Advertising has the expertise to help you succeed.

Partner with us to elevate your home improvement advertising efforts and achieve your business goals in Rio Rancho, NM. Contact Ad House Advertising today to discover how our specialized marketing solutions can help your home improvement business thrive.

Build Your Future With The Best Tools

Let’s Craft Your Dream Campaign Together!

We are looking forward to hearing more about your business and marketing goals. Let us know your basic info and we will get back to you ASAP!

Build Your Future With The Best Tools

Let’s Craft Your Dream Campaign Together!

We are looking forward to hearing more about your business and marketing goals. Let us know your basic info and we will get back to you ASAP!