Ad Drilldowns: Marketing your Clinic Effectively

Healthcare Marekting Strategy

Medical practices and health-related businesses have found excellent results with Ad House marketing campaigns. And because we do not require a long-term contract or a hefty monthly ad budget, we make it easy to move your marketing to the next level.

Our marketing strategy is individualized because every company is different. Some medical offices have multiple offices, or a need to scale up patients when new providers are added. Some need to market new tele-health options or create awareness as a new practice, both to local patients and for referrals from other providers.

In the medical category, we work together to create a marketing plan within your available budget. That may be a website designed to to help generate patient appointments, physician marketing materials, an improved advertising plan that might include traditional media like radio, TV, print or outdoor ads, or a number of other approaches. Often, the need is to increase your share of the market. While this usually involves advertising, it can also tie to correcting an online reputation or focusing your marketing on a segment that your company can profitably dominate.

Effective digital advertising campaigns provide ROI-based results. Online campaigns are scalable, usually affordable to small businesses. Search advertising campaigns connect your business to active online shoppers.

Our programmatic digital campaigns in Display and Online Video Advertising incorporate third-party data to finely target your best prospects. We can insert ads to people reading content specific to an illness; those with an above-average purchase history of relevant products (pain control, allergies; glasses or contacts; weight-loss; and many others); or those of certain age or genders likely to need your medical services.

Healthcare Marketing Analysis

Understanding Intent: Consumer intent peaks during online searches, especially in the healthcare industry, where 88% of consumers transition directly from search to phone calls. This high conversion rate highlights the importance of healthcare search advertising. Establishing a strong presence in search results can significantly boost business outcomes in this vertical. Investing in healthcare search advertising is highly effective, ensuring that businesses capture and convert potential customers efficiently.

Our clients average a $2-$5 CPM (less than half a penny per targeted ad impression!) for premium digital inventory, much less than what traditional media companies sell it for; that’s because the radio, TV and newspaper sales reps have to outsource digital campaigns to an online agency (like us!) to create and manage, so they must mark-up the cost. We’ve seen that from 30% to 50% above the cost of the ad itself!

Using programmatic buying, we can geo-target a few square blocks, certain neighborhoods, or a radius that your company can efficiently serve. With digital campaigns, there is little waste in your ad dollar, allowing you to expand your business by finding the right customers for you.

We invite you to explore our portfolio and our marketing case studies.

85%

Product Quality Index

92%

Energy Generation

Marketing For Dentists & Medical Practitioners in Rio Rancho, NM

Targeting patients effectively is crucial for dentists and medical practitioners in Rio Rancho, NM. At Ad House Advertising, we utilize a multi-channel approach to connect your practice with the right audience. Our strategy includes leveraging social media, email marketing, and a well-optimized website to maximize reach and engagement.

Social media platforms like Facebook, Instagram, and LinkedIn allow you to interact with patients, share educational content, and promote services, building trust and establishing your practice as a healthcare resource. Email marketing keeps patients informed about new services, health tips, and appointment reminders through personalized campaigns and newsletters, maintaining strong patient connections.

Your website, often the first point of contact, must be user-friendly, informative, and search engine optimized. Clear information about your services, staff, and patient testimonials, along with an online booking system, enhances patient experience and convenience.

By combining social media, email, and your website, you create multiple touchpoints, increasing engagement and conversion rates. This integrated approach ensures your message is consistent and far-reaching.

Ad House Advertising specializes in creating tailored marketing strategies for healthcare providers. Our multi-channel plans target your ideal patient demographic, helping your practice stand out in Rio Rancho, NM. Partner with us to enhance your marketing efforts and connect with more patients. Contact us today to leverage our expertise and achieve your growth objectives.

Strategic Marketing Solutions For Healthcare

Prescribed Marketing Solutions For Campaign Health

We are looking forward to hearing more about your business and marketing goals. Let us know your basic info and we will get back to you ASAP!

Strategic Marketing Solutions For Healthcare

Prescribed Marketing Solutions For Campaign Health

We are looking forward to hearing more about your business and marketing goals. Let us know your basic info and we will get back to you ASAP!