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Political Marketing

Ad House creates political marketing and broadcast campaigns for non-competing political candidates in federal, state, and local political contests.

Candidates for public office as well as groups supporting bond issues often have a budget that doesn’t allow for the level of outreach and education that they’d like.

What We Do

At Ad House, our work in the political arena can take many forms, from public relations activities and public forums, to yard signs and mailers, to traditional radio, TV or newspaper messages.

Our Process

As a result of the extreme targeting that’s available, online advertising can be the most efficient method of spreading a political message today, including pay-per-click and pay-per-impression ads. Our data allows targeting to prospective voters, including their party affiliation, voting history, or other interests and behaviors. Digital advertising for political candidates is very cost-effective, and can adapt quickly for changes in messaging or audience.

Case Study

In one multi-county district, Ad House created an integrated campaign for a candidate. We targeted communities separately to deliver custom messages. In just nine weeks, we covered 238,987 residents with a total of 7,585,865 online impressions, an average of 31 times per person. Our online marketing campaign directly resulted in 70% of the candidate’s website traffic. If you equate an online impression with the impression made from a direct mailer, estimating just .30 cents for the cost of each piece of mail, the online value was nearly $2.5 million dollars yet the campaign’s real cost was under $8,000. The candidate won the election, even though his party affiliation was greatly outnumbered by the numbers of the opposing political party.

Online Advertising

Social media advertising can also be a vital tool for political races. In another contest, our candidate’s initial polling showed him down by a much as 14 points. Our online advertising campaign created millions of impressions in New Mexico voters, including heavy penetration into social media news feeds. In the example below, just on Facebook, 76,332 impressions were made on Nov. 1st. We were pleased that our candidate won, becoming one of few Republicans to be elected to that seat in New Mexico’s history.

Our role in the political arena is to spread the word to the most likely voters through cost-efficient marketing. To see examples of political campaigns and the results we’ve had, please give us a call.


"If there was a rating of 10 stars, they would get it from us!!! They are patient, kind, and willing to share new ideas and what works and what does not. Helping us launch a new website, managing our Facebook and Google ads, and really explaining the pros and cons and various categories that work. Worth their weight in gold."

— K. Fitzpatrick

"Ad House Advertising has been an excellent company to work with. Their staff is professional and their work has taken our online advertising to the next level - increasing activity by triple digits. I highly recommend them often when speaking with other business owners or marketing professionals."

— W. Benson

"Ad House has done a fantastic job for my business. They are very professional and know advertising. Their work has generated an increase in good, quality clients for my business. "

— K Mayfield

"We rely on the Team at Ad House Advertising for all of our online presence and digital advertising. 
They are knowledgeable about marketing, about consumers, and they will do their very best to help your Company be a stand out in a circle of competitive noise."

— R. Rispoli

+1 (505) 404-3536