Building Loyalty: Transforming Growth In Retail Marketing
Building Loyalty: Transforming Growth In Retail Marketing
E-Commerce Trends
Retail Marketing: Competing against other local retail stores or in the online marketplace isn’t easy. Yet our retail clients report consistent annual growth of 10 to 15 percent.
Our approach for retail clients is very individualized, depending on the business category, market share and location. For retail businesses, we strategically focus on the most important marketing component that will impact revenue within your available budget. That may be a website designed to help convert shoppers into buyers, sales materials, an improved advertising plan, or a number of other items. Once that foundation is developed, the next step is likely increasing your share of prospective customers and growing your sales. While this may be an advertising function, it can also tie to sales materials or sales training, improving an online reputation or focusing your marketing on a segment that you company can profitably dominate.
For many retailers, the use of effective digital advertising provides ROI-based results. Online campaigns are scalable, usually affordable to small businesses. Search advertising campaigns connect your business to active online shoppers.
Our programmatic digital campaigns in Display and Online Video Advertising incorporate third-party data to finely target your best prospects. For example, we can geo-target a few square blocks or miles around your company (perfect for coffee shops and dry cleaners); we can target brides to be, new parents, military vets, home improvement shoppers, or the highest quintile of household income. This granular targeting produces little waste in your ad dollar, and helps you expand your business by finding the right customers for you.
We invite you to explore our portfolio and our marketing case studies.
E-Commerce Trends
Retail Marketing: Competing against other local retail stores or in the online marketplace isn’t easy. Yet our retail clients report consistent annual growth of 10 to 15 percent.
Our approach for retail clients is very individualized, depending on the business category, market share and location. For retail businesses, we strategically focus on the most important marketing component that will impact revenue within your available budget. That may be a website designed to help convert shoppers into buyers, sales materials, an improved advertising plan, or a number of other items. Once that foundation is developed, the next step is likely increasing your share of prospective customers and growing your sales. While this may be an advertising function, it can also tie to sales materials or sales training, improving an online reputation or focusing your marketing on a segment that you company can profitably dominate.
For many retailers, the use of effective digital advertising provides ROI-based results. Online campaigns are scalable, usually affordable to small businesses. Search advertising campaigns connect your business to active online shoppers.
Our programmatic digital campaigns in Display and Online Video Advertising incorporate third-party data to finely target your best prospects. For example, we can geo-target a few square blocks or miles around your company (perfect for coffee shops and dry cleaners); we can target brides to be, new parents, military vets, home improvement shoppers, or the highest quintile of household income. This granular targeting produces little waste in your ad dollar, and helps you expand your business by finding the right customers for you.
We invite you to explore our portfolio and our marketing case studies.
Average E-Commerce CVR 2022 vs. 2023
CTR: Click Through Rate – CTR is the number of clicks your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.
Conversion Rate: A conversion rate records the percentage of users who have completed a desired action. Conversion rates are calculated by taking the total number of users who ‘convert’ (for example, by clicking on an advertisement), dividing it by the overall size of the audience and converting that figure into a percentage.
Average E-Commerce CVR 2022 vs. 2023
CTR: Click Through Rate – CTR is the number of clicks your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.
Conversion Rate: A conversion rate records the percentage of users who have completed a desired action. Conversion rates are calculated by taking the total number of users who ‘convert’ (for example, by clicking on an advertisement), dividing it by the overall size of the audience and converting that figure into a percentage.
E-Commerce Marketing Solutions in Rio Rancho, NM
Boost your e-commerce business in Rio Rancho, NM, with comprehensive marketing solutions tailored to your needs. At Ad House Advertising, we specialize in helping retailers leverage the power of e-commerce platforms like WooCommerce and maximize their online presence through strategic advertising.
WooCommerce is a robust platform that integrates seamlessly with WordPress, providing a flexible and user-friendly solution for managing your online store. We help you set up and optimize your WooCommerce site, ensuring it is visually appealing, easy to navigate, and fully functional. This foundation is crucial for providing a positive shopping experience and driving conversions.
In retail marketing, we utilize Google Shopping ads to drive traffic and increase sales. These ads are highly effective for showcasing your products to potential customers actively searching for items you offer. By creating detailed shopping feeds, we simplify the ad process, ensuring your product information is accurate and up-to-date across all advertising platforms. This approach not only enhances visibility but also improves the chances of your products being seen by the right audience.
In addition to Google Shopping ads, we implement Google Search and Display ads to further boost your e-commerce presence. Search ads help you reach customers who are actively looking for your products, ensuring your store appears at the top of search results. Display ads, on the other hand, allow you to capture the attention of potential customers as they browse other websites, increasing brand awareness and driving traffic to your site.
Our multi-channel marketing strategy ensures that your products reach a wide audience, increasing the likelihood of sales. By combining the strengths of WooCommerce, Google Shopping ads, and Google Search and Display ads, we create a cohesive and effective marketing plan that drives results.
At Ad House Advertising, our data-driven approach allows us to continuously monitor and optimize your campaigns. We analyze performance metrics to make informed adjustments, ensuring that your marketing budget is used efficiently and effectively. This ongoing optimization helps to maximize return on investment and achieve your e-commerce goals.
Partner with Ad House Advertising to elevate your e-commerce business in Rio Rancho, NM. Our expertise in retail marketing, WooCommerce setup, Google Shopping ads, shopping feeds, and Google Search and Display ads ensures that your online store attracts and converts customers. Contact us today to learn more about how we can help you succeed in the competitive e-commerce landscape.
Your Bottom Line Will Never Be The Same
Converting Window Shoppers To Loyal Customers
Your Bottom Line Will Never Be The Same