With an increase in available DIY website builder tools, building your own website is easier than ever! Simple website builders like wix, squarespace and others allow you to drag and drop images and easily add text. But when it comes to what’s best for your business, should you use a template and build your website yourself, or should you hire a professional web design company like Ad House Advertising? Here are a few things to consider when faced with this decision:
Customization: Website builders offer a variety of different themes and templates to choose from, so you can build your website the way you want it. However, you should remember that thousands of other individuals and businesses are using the same website builder tools as you. Those individuals and businesses end up with a website that looks very similar to yours.
Upkeep: If your business website requires only a few simple pages, it can be tempting to create your own website. But it’s important to consider that to attract more visitors to your site, and improve your site’s organic ranking, you will need to regularly update your website with new content. Ad House Advertising understands that most business owners are busy enough as it is, that’s why we are available to write content for and update our client’s websites frequently.
SEO and Digital Advertising: If you want people to discover your products and services, you have to get them to your website – either organically or with digital advertising. Here’s where website templates don’t measure up. Often, website templates don’t allow specific tags to be inserted making tracking user goals impossible. You cannot properly track calls or contact forms. Some DIY site builders don’t even allow the installation of Google Analytics, a vital tool to measure your traffic and site effectiveness.
If you’re faced with deciding whether to design your own website or hire a professional, we hope this has been helpful. Website builder templates are useful if you need to create a basic website featuring only a few pages. The limited functionality means that DIY is typically more suited for personal websites. If you’re looking into building a website for your business, remember to keep in mind the time it will take to maintain the site, customization capabilities and how your website will attract new visitors. You will likely find that it’s more practical and effective to work with a professional. Feel free to call Ad House Advertising and request a no obligation free consultation!
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