The Issue: Fiat was returning to the United States in 2011 after a hiatus of nearly 30 years. As a new dealership selling a car many people had never seen or heard of, Fiat of Albuquerque had to develop awareness of the sporty little car and create consumer demand....
A combination piece, this was designed as a grand opening invitation (adding an imprinted sticker on the cover), as an informational brochure and again, as a direct mail piece to targeted companies. We also took the photos which were used in the brochure and...
