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search advertising

So, you want to optimize your search advertising and see more conversions and a greater return on investment? While there is a great deal that goes into the algorithms that Google and other major search networks use to determine placement, one essential part of this process is utilizing negative keywords to eliminate the possibility of your ad showing up for searches that have nothing to do with the product or service that you offer. At Ad House, we have all the bases covered when it comes to digital marketing and we want to make sure all the details of your campaign are correct, so you can see success in your search advertising.

What are negative keywords, you ask? Essentially, these are words that may show up with a key term you are bidding on in a search query, but that you really don’t want to show up for. For example, maybe you’re selling car insurance you might want to include phrases like “life insurance” and “pet insurance” in your negative keyword list so that you aren’t showing your ad to people who aren’t interested in what you’re selling.

A great way to inventory your keywords and craft a killer list of negative search phrases is to take a look at your Search Terms report. And we don’t mean just once. Look at it often in order to curate an effective list and eliminate any waste in your advertising budget. In addition to taking a close look at your AdWords account and Search Terms report, it isn’t a bad idea to go straight to Google and search for some of your keywords. Scroll all the way to the bottom and look at the “searches related to” section to get some ideas of what to include as you begin your negative keyword list. You can use AdWord’s Keyword Planner tool similarly.

If you’re using your negative keywords list well, you can save a lot of money on your search campaigns, and channel your funds more effectively to a receptive audience because at the end of the day, while Google wants its users to have a positive experience, the search auction is directed by a computer and there is plenty of room for error if your campaign isn’t up to par. Creating and monitoring negative search keywords for our clients is just one of the many things we do to propel our “>digital advertising clients to success. We create pitch-perfect landing pages, ad copy, keyword lists, targeting, and remarketing to make sure you see results. Ready to get started?

Testimonials

"If there was a rating of 10 stars, they would get it from us!!! They are patient, kind, and willing to share new ideas and what works and what does not. Helping us launch a new website, managing our Facebook and Google ads, and really explaining the pros and cons and various categories that work. Worth their weight in gold."

— K. Fitzpatrick

"Ad House Advertising has been an excellent company to work with. Their staff is professional and their work has taken our online advertising to the next level - increasing activity by triple digits. I highly recommend them often when speaking with other business owners or marketing professionals."

— W. Benson

"Ad House has done a fantastic job for my business. They are very professional and know advertising. Their work has generated an increase in good, quality clients for my business. "

— K Mayfield

"We rely on the Team at Ad House Advertising for all of our online presence and digital advertising. 
They are knowledgeable about marketing, about consumers, and they will do their very best to help your Company be a stand out in a circle of competitive noise."

— R. Rispoli

+1 (505) 404-3536

AD HOUSE ADVERTISING
A DIVISION OF EDIT HOUSE PRODUCTIONS, LLC.

918 PINEHURST RD SE, STE 102
RIO RANCHO, NM 87124