Ad House Advertising LLC knows the smartphone has changed the way consumers go about purchasing products and services. These statistics illustrate an important truth:
- According to data from Global Web Index, a market research firm, in 2015, 80% of internet users were using a smartphone to connect, and that number has grown since.
- Google’s research into local search behavior revealed that 50% of consumers who conduct a local search on their smartphone visit a store within a day.
- In 2015, Google began using an algorithm that rewards mobile friendly websites in search, while penalizing non-responsive websites.
- 61% of smartphone users say that if they don’t immediately find what they’re looking for on a website, they will leave. 74% say they will return to the site later if it’s mobile friendly.
If your business wants to reach the majority of internet users that are on mobile, you will need to have a mobile friendly website. If you want your business website to show up in Google search results, you will need to have a mobile friendly website. And if you want potential customers to search for and visit your store, you will need to have a mobile friendly website.
Conventional websites look awful on mobile devices and are difficult to navigate, resulting in a poor user experience. In turn, a poor user experience is penalized by Google with poor organic search results and higher search advertising costs. Creating a quality user experience on mobile is critical if you want potential customers to take your brand seriously.
Is your website mobile friendly? Do you have questions about how to convert it to a mobile friendly site? At Ad House Advertising, we are experts in creating easy-to-navigate, beautifully designed responsive websites that look great on mobile devices. Contact us for a free consultation! We’ll help you evaluate your current site and determine how it can be improved to make your business more successful!