The Trade Desk is the premier programmatic platform, in which we define the key prospects for each client’s business, building campaigns that direct ads to those online users’ computers, mobile phones, televisions and other digital devices. Ad House Advertising has partnered with The Trade Desk, the largest independent demand-side platform, since 2017. We’re one of few New Mexico ad agencies that use The Trade Desk, as their monthly minimum for a digital ad agency is now $100,000 per month.

Your company’s databases of previous leads and sales, your “first party data”, can be utilized to build lookalike lists that assist us in directing ads to your best prospective customers. We also access third party data, which allows us to craft campaigns that target prospects by factors such as household income, children in the home, purchase history, in-market status for thousands of products and services, among many other types of audience segmentation.

AI can assist management of Google Search campaigns on some bidding tactics and budget allocation, and it helps optimize for conversions based on data signals. However, it lacks business context, trying to prioritize easy or low-quality leads without our human oversight. The best results come from combining limited AI automation with targeting, data control and our expert strategy, developed over nearly 20 years of managing Google Search for Ad House Advertising clients.

The Meta platform is used to direct ads to users of Facebook and Instagram. Your company data of previous leads and sales, your “first party data”, can be utilized to build lookalike lists to help us maximize Meta results. We also use third party data, available in our partnership with The Trade Desk, as well as Meta’s user data. Together, Ad House Advertising optimizes Meta ad campaigns with great success, including remarketing on Meta to users who just visited your website.