FAQs about Marketing
Questions about how to generate leads, improve search visibility, run effective Google Ads campaigns, and choose the right marketing agency? This FAQ has common questions about digital marketing strategies, local SEO, website performance, online advertising, and how Ad House Advertising helps businesses grow with results-driven marketing solutions.
For local businesses interested in advertising on broadcast TV, it’s not about choosing one station over another. Ideally, the business should purchase airtime based on the composition of the audience versus the rate for each program. For example, if your products or services are primarily purchased by Women 25-54 years old, daytime TV is likely not the best daypart. Reaching that demo would be most efficient in morning or evening news. At Ad House Advertising, we negotiate rates for the airtime, then evaluate the Cost per Thousand (CPM) for each program to build a recommended media buy, specific to your company, without any added cost above the airtime.
The volume of commercials in these airtime + bonus packages doesn’t always provide the value that an advertiser needs. The bonused airtime is what would otherwise be unsold– so other advertisers didn’t want to buy those time slots–mostly in overnights or daytime programming. These packages are usually $2,500-$4,000 per month with a 6 to 12-month commitment and include the cost of production. Often, the packages include digital ads, which usually are run-of-site on the station’s website (not targeted to your demo or to prospective customers’ online).While you’ll almost always receive that value in airtime, the programs or even the stations that it runs on are at the station’s discretion. Your commercials may air in programs with very few of your key demo in the audience; the schedule is also not able to be duplicated in following months, if it did work well.
The budget needed varies greatly by market. In the Albuquerque TV market, most advertisers today are spending at least $4,000 each month. In deciding whether to advertise on TV, we help you consider where your potential customers are. In this region, the TV stations cover almost the entire state, so some advertisers might have high “waste”, reaching people far outside the metro region. Another option that uses the power of video advertising is CTV/OTT streaming video ads, which can be directly to only the best prospects in a geography as small as one mile around your business.
For businesses that have Ad House Advertising place over-the-air radio or TV buys, it doesn’t cost anything additional– the broadcast stations commission us out of the rate. Because we negotiate rates, we usually buy about 15-20% more for the dollar than a local company that places their own media buy.
The Meta platform is used to direct ads to users of Facebook and Instagram. Your company data of previous leads and sales, your “first party data”, can be utilized to build lookalike lists to help us maximize Meta results. We also use third party data, available in our partnership with The Trade Desk, as well as Meta’s user data. Together, Ad House Advertising optimizes Meta ad campaigns with great success, including remarketing on Meta to users who just visited your website.
Your company’s databases of previous leads and sales, your “first party data”, can be utilized to build lookalike lists that assist us in directing ads to your best prospective customers. We also access third party data, which allows us to craft campaigns that target prospects by factors such as household income, children in the home, purchase history, in-market status for thousands of products and services, among many other types of audience segmentation.
AI can assist management of Google Search campaigns on some bidding tactics and budget allocation, and it helps optimize for conversions based on data signals. However, it lacks business context, trying to prioritize easy or low-quality leads without our human oversight. The best results come from combining limited AI automation with targeting, data control and our expert strategy, developed over nearly 20 years of managing Google Search for Ad House Advertising clients.
The Trade Desk is the premier programmatic platform, in which we define the key prospects for each client’s business, building campaigns that direct ads to those online users’ computers, mobile phones, televisions and other digital devices. Ad House Advertising has partnered with The Trade Desk, the largest independent demand-side platform, since 2017. We’re one of few New Mexico ad agencies that use The Trade Desk, as their monthly minimum for a digital ad agency is now $100,000 per month.
Programmatic advertising is the automated buying and placement of digital ads using data and software, allowing us to direct each client’s ads to target specific audiences in select geographies in real time instead of negotiating placements manually. Ads can be display or graphic ads, video streaming ads, or digital ads inserted into outdoor digital billboards, out-of-home locations, and audio streaming platforms. Ads are purchased on a cost per thousand (CPM) basis. At Ad House Advertising, we average $5 CPM, or about half a penny per targeted display ad.
Edit House Productions, sister company of Ad House Advertising, offers AI video production as well as 4K traditional production. AI video production can enhance a scene or be used for :15 or :30 videos for online streaming ads or for broadcast commercials. AI-powered video creation and AI-assisted post-production are available.
If you’re part of local, state or federal government, Edit House Productions, sister company of Ad House Advertising, is a video production company with experience working across New Mexico. We offer remote filming in offices, on location, or in classified areas, or in our on-site studio. We are a licensed vendor with many government organizations and a qualified NM Film vendor. From shorter videos of 5-10 minutes or longer training videos, our in-house team of writers, cinematographers, lighting and audio technicians, directors, and producers make it easy and cost efficient.
If you’re looking to have a company video or documentary made, Edit House Productions, sister company of Ad House Advertising, offers video production that tells your organization’s story. From shorter lengths of 5-10 minutes, up to broadcast length, our in-house team of writers, cinematographers, lighting and audio technicians, directors, and producers make it easy to share your idea with your audience.
Edit House Productions, the sister company of Ad House Advertising, has in-house 4K cameras and remote video production gear, as well as a crew of cinematographers, audio specialists, lighting techs, producers, and directors. Filming available in Albuquerque, Santa Fe and across New Mexico.
Ad House Advertising and our sister company, Edit House Productions, have green screen or chroma key studio space, up to 10′ tall and 40′ long. The space is accessible for vehicles. Bring your own equipment and crew or work with our in-house team.
Ad House Advertising has studio space for podcasts as well as larger productions. Our podcast studio has acoustic foam for audio quality, quality microphones, and a small set that will host up to 4 people. Audio or video production of podcasts is available.
Video for TV commercials or online ads can begin at about $1,500 for a :30 video that includes stock images or footage, ASCAP and BMI licensed music, and graphics. A professional announcer or on-screen talent will increase that cost, as does on-site filming. When we produce a commercial, you own the rights to the finished work without residual costs.
A new WordPress website typically has up to 6 primary pages. With structured content about your company, images, and page-level SEO, development usually begins at $2,000, a one-time development cost. Sites with more pages, e-commerce or specialized needs will be more.
Yes. Ad House Advertising works with small and medium-sized businesses throughout Albuquerque, Rio Rancho, and communities across New Mexico, creating customized strategies based on each client’s market and goals.
Ad House Advertising provides integrated marketing services including strategy, website development, media buying, video production, digital advertising, and reporting, with deep experience serving businesses in New Mexico
Hiring an agency like Ad House Advertising gives you access to a broader team of specialists, marketing tools, creative resources, and media expertise without the cost of hiring multiple full-time employees. In media buying, an ad agency provides negotiation of rates, access to digital platforms not otherwise accessible, and greater research capabilities.
A company with an in-house marketing person has all their eggs in one basket, so to speak. An agency with multiple team members offers deeper areas of expertise, with cross-over capabilities in case of employee turnover.
Marketing success can be measured through calls, leads, website traffic, conversions, engagement, and return on ad spend. The right metrics depend on your business goals.
Digital advertising reaches people online through search, social media, streaming, and websites. Traditional advertising includes TV, radio, print, and outdoor media. Many businesses benefit from using both together.
Apple Maps powers Siri and many iPhone-based local searches. An optimized Apple Maps listing helps your business appear when customers use voice search or look for nearby services.
Showing up in local searches requires a combination of website SEO, optimized Google Business Profile and Apple Maps listings, accurate business information, and strong customer reviews.
Reviews help build trust and improve visibility on platforms like Google, Apple Maps, and Yelp. Strong reviews can influence both local rankings and customer decisions.
A marketing agency helps small businesses attract new customers through strategy, advertising, branding, website development, and digital marketing across channels like search, social media, streaming, and traditional media.
Many small businesses invest between 5% and 10% of revenue in marketing, depending on growth goals, competition, and industry. The right budget depends on your market, service area, and business objectives.
Your website is often the first impression customers have of your business, and not all websites perform equally. While do-it-yourself platforms like Wix or GoDaddy can get a site online quickly, they often lack the structure, speed, and optimization needed to perform well in search engines or support effective digital advertising. A professionally built website is designed to build trust, improve search visibility, load efficiently, and convert visitors into leads or customers—making it a critical foundation for any successful marketing strategy.
Most business websites should be reviewed regularly and updated at least quarterly with fresh content, service updates, photos, promotions, or SEO improvements to stay competitive.
SEO, or Search Engine Optimization, helps your website rank higher in search results so potential customers can find your business when they are looking for your products or services.
AEO, or Answer Engine Optimization, helps structure your website content so it can directly answer questions in search results, voice search, and featured snippets.
GEO, or Generative Engine Optimization, helps your business appear in AI-generated answers and recommendations by aligning your website, reviews, listings, and online authority.
“There’s a lot of jargon in advertising. We want to make it easy and help each client know what’s important to their company.”
Kim Smith
Ad House Advertising, Owner and VP