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Ad House Advertising, New Mexico’s first Google Partner digital agency, has integrated an expanded Demand Side Platform (DSP) technology platform for real-time bidding for clients’ online display media campaigns.

This highest-level digital buying platform provides Ad House access to approximately 97% of all online ad inventory, including premium channels and placements. In addition, it incorporates highly-targetable data research on consumer behavior from third-party data providers such as Experion, Mastercard, Forbes, Polk, TransUnion and Nielsen.

The DSP integration allows maximum online reach to targeted prospects, strategic data incorporation, and lower cost per thousands (CPM) for the advertising dollar. This data is bid on across ad exchanges in real-time via a trading desk. When data about the user matches our target conditions, and Ad House wins the bid on ad unit auction, and the client’s corresponding ad is served to the user.

“As a DSP ad agency, we will be able to target, for example, a prospect who is in-market for a specific product or service, as well as to assign additional criteria such as credit score, household income, hobbies or interests, education level, and many more. For the advertiser, it means we can even more finely direct ads into the bullseye for each prospective product or service,” says Ed Smith, President of Ad House.

In comparison, advertisers using just the Google Display network might reach about 22% of available websites, and Google recently announced the end of interest-based targeting, which will broaden the audience that receives the Google-placed ad. “FBX, the Facebook exchange, includes inventory in the user’s newsfeed and on the side ad rail. Instead of using the Facebook ad platform, it’s placed via our system which lets us use our own improved targeting,” said Smith.

“Our software will also now report across combined platforms, so that when we have ads running on Bing, Google, AOL, the Facebook newsfeed, and websites such as CarandDriver.com or USAToday.com, we see how many ads the average prospect is seeing,” he said.

The software will allow variances in remarketing, so that someone who visited your site a month ago could cost less to remarket to, versus someone who visited two hours ago.

“In our initial results for online clients, we are seeing more results for the ad dollar. Because targeting is based on much more granular research and we have deeper abilities to structure bidding, our clients’ digital ad campaigns are producing more leads within the same budget,” says Smith.

Ad House Advertising is a full-service advertising agency, providing online and on-air media campaigns among its client services. Ad House is the media division of Edit House Productions, LLC, a New Mexico owned company formed in 2000, and serves clients across the United States.

Testimonials

"Ad House Advertising has been an excellent company to work with. Their staff is professional and their work has taken our online advertising to the next level - increasing activity by triple digits. I highly recommend them often when speaking with other business owners or marketing professionals."

— W. Benson

"If there was a rating of 10 stars, they would get it from us!!! They are patient, kind, and willing to share new ideas and what works and what does not. Helping us launch a new website, managing our Facebook and Google ads, and really explaining the pros and cons and various categories that work. Worth their weight in gold."

— K. Fitzpatrick

"Ad House has done a fantastic job for my business. They are very professional and know advertising. Their work has generated an increase in good, quality clients for my business. "

— K Mayfield

"We rely on the Team at Ad House Advertising for all of our online presence and digital advertising. 
They are knowledgeable about marketing, about consumers, and they will do their very best to help your Company be a stand out in a circle of competitive noise."

— R. Rispoli

+1 (505) 404-3536

AD HOUSE ADVERTISING
A DIVISION OF EDIT HOUSE PRODUCTIONS, LLC.

918 PINEHURST RD SE, STE 102
RIO RANCHO, NM 87124

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