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There’s a war raging on that some (okay, most) don’t even know about. The heated debate has gone on for over a decade. In some cases, riots and pillaging has occurred –okay, maybe not to that extent, but, you get the idea of how passionate people around the...
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Google Tag Manager is a powerful tool that allows marketers to add and update website tags without working extensively with convoluted code. Tags make conversion tracking, site analytics, remarketing, and much more accessible to businesses of all sizes, whether or not...
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Even Nielsen (TV ratings) recognizes that YouTube is the best place to reach the 18-34 demographic, with a larger reach than any US cable network. Firstly, if you’re not familiar with TrueView ads, they primarily consist of three formats: In-Stream are pre-roll...
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On many of our website development projects for clients we use the K2 system, a component extension for Joomla. K2 provides many additional features to extend the base functionality of Joomla, far beyond what the Article system is capable of. This is an introduction...
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One of the most exciting features to enhance your AdWords Return on Ad Spend (ROAS) is the ability to target a user based on their estimated household income level. We can now target specific income tiers within location zones based on the location’s estimated...
