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Category: <span>Case Studies</span>

New Mexico State Police: 91st Academy Recap

The Issue: In recent years, Google has begun to penalize non-responsive websites – meaning if a website is not mobile-friendly, it will affect online ads’ quality scores and costs, and the website won’t rank as high in organic search results. When the New Mexico State...
Positioning a New Product

Positioning a New Product

The Issue: Fiat was returning to the United States in 2011 after a hiatus of nearly 30 years. As a new dealership selling a car many people had never seen or heard of, Fiat of Albuquerque had to develop awareness of the sporty little car and create consumer demand....
Generating Home Buyer Leads

Generating Home Buyer Leads

Rich Cederberg of EXP Realty came to Ad House Advertising in the summer of 2013 for an online pay-per-click campaign. After the real estate market crashed in 2008, Rich had become interested in social media as a means to increase his potential leads. He has become an...
Improving Website Rank with Original Content

Improving Website Rank with Original Content

West Wood Realty came to Ad House Advertising in the summer of 2013, concerned about a recent slip in online ranking after having launched a new WordPress website not long before, and a contact form that was not functioning. After fixing the contact form issue, we...
Making Recruitment Cost Efficient

Making Recruitment Cost Efficient

The Issue: In late 1999, the New Mexico State Police Academy faced the potential loss of $1 million dollars. They were not recruiting enough cadets to regularly hold their training Academy, therefore not generating new officers to replace those who retired or left the...