In 2015 Ad House worked closely with state law enforcement to create a website, as well as comprehensive messaging and advertising for the New Mexico Drugged Driving Initiative. The staff of Ad House worked closely with representatives from the New Mexico Department of Transportation’s Traffic Safety Division as well as officers from the Albuquerque Police Department to strategize content and design for their website. The website created by Ad House features trackable links in order to assess visitor engagement, easily navigable tabs that lead visitors to essential information, and fully scalable design for easy viewing from any device. The site provides important resources for our community and life-saving information in a clear format that is easy to share on all social media channels in order to support maximum reach for an important message.