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At Ad House Advertising, we are continually keeping up with ever-changing industry trends so we can offer the most innovative solutions to our clients. One of the ways we stay ahead of the curve is by attending Google Partner seminars. We invite business professionals in the community to come learn with us. The most recent Google Seminar focused on those wanting to market their real estate businesses online. Tom Ferry, a renowned educator in the field of real estate, was the speaker, and he shared some helpful strategies:

A home or investment property is a large purchase, and it calls for considerable research. In fact, 2 out of 3 buyers extensively research a real estate agent before reaching out to them. So when your potential customers are seeking out information, are you there to answer their questions? Are you a recognizable, trusted name in real estate in your community? An easy way to become the market leader in your community is to craft the best content. When people contact you, are there common questions that everyone asks you? Anticipate what your customers want to know, and create a short video answering those frequently asked questions. Or create walk through video tours of the properties you have for sale. Tell a story about yourself and about your listings. The important thing is for people to get to know you and trust you.

Another bit of advice that Tom Ferry offered was “Do fewer things, but do them well.” Pick the channels that work for you. If your strategy on one platform is achieving results, but another isn’t, focus your energy on the one that works. A smarter, more defined channel strategy will be more effective than a substandard one. Target those who signal intent.

In addition to creating quality content, make sure that your website’s user experience is streamlined. Make it easy for potential clients to schedule appointments with you by using efficient forms. You want your potential customers to easily find anything they need on your website, whether they’re on mobile or desktop. And most importantly, when a potential client reaches out to you, “love every lead”.

Crafting the best content, streamlining your channel strategy, and following up on leads are all essential to any real estate professional’s marketing efforts. If you have any questions on how to create professional quality video content, create an effective channel strategy, or streamline your user experience online, contact the experts at Ad House Advertising. We have experience working with clients in all verticals, not just real estate. We’d be happy to talk with you about your advertising and show you how we can help your business grow!

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Testimonials

"Ad House Advertising has been an excellent company to work with. Their staff is professional and their work has taken our online advertising to the next level - increasing activity by triple digits. I highly recommend them often when speaking with other business owners or marketing professionals."

— W. Benson

"If there was a rating of 10 stars, they would get it from us!!! They are patient, kind, and willing to share new ideas and what works and what does not. Helping us launch a new website, managing our Facebook and Google ads, and really explaining the pros and cons and various categories that work. Worth their weight in gold."

— K. Fitzpatrick

"Ad House has done a fantastic job for my business. They are very professional and know advertising. Their work has generated an increase in good, quality clients for my business. "

— K Mayfield

"We rely on the Team at Ad House Advertising for all of our online presence and digital advertising. 
They are knowledgeable about marketing, about consumers, and they will do their very best to help your Company be a stand out in a circle of competitive noise."

— R. Rispoli

+1 (505) 404-3536

AD HOUSE ADVERTISING
A DIVISION OF EDIT HOUSE PRODUCTIONS, LLC.

918 PINEHURST RD SE, STE 102
RIO RANCHO, NM 87124

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