The Issue: Harris Jewelers, a locally-owned jewelry store, doesn’t have the advertising budgets that large corporate stores have, or a mall location with built-in foot traffic. In a weakened economy, they needed to expand market share and become a shopping destination for jewelry, watches and custom designs.
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Our Approach: Their website was practically an antique, and offered no SEO opportunity, no product categories, and no call-to-action. Beginning with an improved domain name, we designed a custom site with product categories that they can easily update with new items. Additional content updates with blogs, testimonials and new products have increased their organic ranking.
During peak opportunity periods, digital pay-per-click ads have been added, cost-effectively bringing active shoppers to the website and to their retail store. New television commercials were created with their signature tongue-in-cheek humor, to showcase the unique and custom jewelry.
The Results: More people shop the store, and also share their experiences in online reviews. Sales have increased. The store is now one of the largest privately-owned jewelry stores in the state.