Individualized Medical Marketing Campaigns
Medical practices and health-related businesses have found excellent results with Ad House marketing campaigns. And because we do not require a long-term contract or a hefty monthly ad budget, we make it easy to move your marketing to the next level.
Our marketing strategy is individualized because every company is different. Some medical offices have multiple offices, or a need to scale up patients when new providers are added. Some need to market new tele-health options or create awareness as a new practice, both to local patients and for referrals from other providers.
In the medical category, we work together to create a marketing plan within your available budget. That may be a website designed to to help generate patient appointments, physician marketing materials, an improved advertising plan that might include traditional media like radio, TV, print or outdoor ads, or a number of other approaches. Often, the need is to increase your share of the market. While this usually involves advertising, it can also tie to correcting an online reputation or focusing your marketing on a segment that your company can profitably dominate.
Effective digital advertising campaigns provide ROI-based results. Online campaigns are scalable, usually affordable to small businesses. Search advertising campaigns connect your business to active online shoppers.
Our programmatic digital campaigns in Display and Online Video Advertising incorporate third-party data to finely target your best prospects. We can insert ads to people reading content specific to an illness; those with an above-average purchase history of relevant products (pain control, allergies; glasses or contacts; weight-loss; and many others); or those of certain age or genders likely to need your medical services.
Our clients average a $2-$5 CPM (less than half a penny per targeted ad impression!) for premium digital inventory, much less than what traditional media companies sell it for; that’s because the radio, TV and newspaper sales reps have to outsource digital campaigns to an online agency (like us!) to create and manage, so they must mark-up the cost. We’ve seen that from 30% to 50% above the cost of the ad itself!
Using programmatic buying, we can geo-target a few square blocks, certain neighborhoods, or a radius that your company can efficiently serve. With digital campaigns, there is little waste in your ad dollar, allowing you to expand your business by finding the right customers for you.