Before The Ballot: Marketing A Political Candidate

Political Campaign Marketing Trends

Ad House creates political marketing and broadcast campaigns for non-competing political candidates in federal, state, and local political contests.

Candidates for public office as well as groups supporting bond issues often have a budget that doesn’t allow for the level of outreach and education that they’d like.

At Ad House, our work in the political arena can take many forms, from public relations activities and public forums, to yard signs and mailers, to traditional radio, TV or newspaper messages.

As a result of the extreme targeting that’s available, online advertising can be the most efficient method of spreading a political message today, including pay-per-click and pay-per-impression ads. Our data allows targeting to prospective voters, including their party affiliation, voting history, or other interests and behaviors. Digital advertising for political candidates is very cost-effective, and can adapt quickly for changes in messaging or audience.

In one multi-county district, Ad House created an integrated campaign for a candidate. We targeted communities separately to deliver custom messages. In just nine weeks, we covered 238,987 residents with a total of 7,585,865 online impressions, an average of 31 times per person. Our online marketing campaign directly resulted in 70% of the candidate’s website traffic. If you equate an online impression with the impression made from a direct mailer, estimating just .30 cents for the cost of each piece of mail, the online value was nearly $2.5 million dollars yet the campaign’s real cost was under $8,000. The candidate won the election, even though his party affiliation was greatly outnumbered by the numbers of the opposing political party.

Political Marketing Analysis

CTR: Click Through Rate – CTR is the number of clicks your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.

Conversion Rate: A conversion rate records the percentage of users who have completed a desired action. Conversion rates are calculated by taking the total number of users who ‘convert’ (for example, by clicking on an advertisement), dividing it by the overall size of the audience and converting that figure into a percentage.

Social media advertising can also be a vital tool for political races. In another contest, our candidate’s initial polling showed him down by a much as 14 points. Our online advertising campaign created millions of impressions in New Mexico voters, including heavy penetration into social media news feeds. In the example here, just on Facebook, 76,332 impressions were made on Nov. 1st. We were pleased that our candidate won, becoming one of few Republicans to be elected to that seat in New Mexico’s history.

Our role in the political arena is to spread the word to the most likely voters through cost-efficient marketing. To see examples of political campaigns and the results we’ve had, please give us a call.


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Political Campaign Marketing Solutions in New Mexico

Navigating New Mexico’s political landscape requires effective campaign marketing, and Ad House Advertising is here to help. We specialize in crafting targeted strategies that connect political candidates with voters and convey impactful messages. Our tailored solutions are designed to meet the unique challenges of political campaigns, ensuring your message resonates across the state.

Understanding New Mexico’s diverse demographics, we conduct thorough research to identify key voter segments and their concerns. This data helps us develop precise strategies that address the needs and interests of your target audience, making your campaign stand out.

Our multi-channel approach includes digital advertising, social media engagement, email marketing, and traditional media outreach. We target specific voter groups with tailored messages through digital ads and engage with voters on platforms like Facebook, Twitter, and Instagram. Email marketing keeps supporters informed and mobilized with regular updates and calls to action.

Traditional media remains essential. We create compelling TV and radio ads that resonate with a broad audience and use direct mail to deliver personalized messages to voters’ homes. Building strong voter relationships is crucial. We help you develop personalized engagement strategies through town hall meetings, community events, online Q&A sessions, and virtual rallies, fostering trust and loyalty. Our data-driven approach ensures campaign effectiveness. We continuously monitor and analyze performance, optimizing results to ensure resources are used effectively.

Ad House Advertising’s extensive experience in New Mexico’s political landscape gives us a unique advantage. We tailor strategies to meet your campaign’s specific needs, whether for local or statewide positions.

Partner with us to leverage our local knowledge, multi-channel strategies, and data-driven insights. Elevate your political campaign, connect with voters, and drive success. Contact us today to learn more about how we can support your campaign in New Mexico.

Electing An Alternative Campaign Strategy

Political Geofencing: Reaching Beyond District Boundaries

We are looking forward to hearing more about your business and marketing goals. Let us know your basic info and we will get back to you ASAP!

Electing An Alternative Campaign Strategy

Political Geofencing: Reaching Beyond District Boundaries

We are looking forward to hearing more about your business and marketing goals. Let us know your basic info and we will get back to you ASAP!