Law Enforcement Recruitment That Delivers
Since 2000, Edit House Productions, LLC and our media division, Ad House Advertising, have provided law enforcement recruitment campaigns, serving a number of different agencies to dramatically increase academy graduation counts.
Today, our very finely crafted digital campaigns take the lead in bringing qualified recruits to your website. Other media is incorporated when needed, including radio and television commercials, outdoor billboards, website development, and printed materials.
Our deliverables include complex internet marketing campaigns which provide qualified candidates to the academy for the testing process at a very cost-efficient cost. Online visitors to the website are anonymous; no one sees their gender, ethnicity, style of dress, or other subjective factors. This creates an excellent tool for unbiased recruiting. In working with recruiters, we develop a relationship to also suggest modest changes to maximize the website’s ability to generate applicants from our digital campaigns.
We began working with a metropolitan police department in 2014, before and during a Department of Justice Court Appointed Settlement Agreement. During this time, we increased the size of the average academy graduation class by 47%. In addition, the number of female graduates from the academy increased by 23%.
In late 1999, a state police agency was in jeopardy of losing $1M in federal funding due to the lack of recruits. Our first campaign, before the growth of the internet, focused on broadcast media directed to likely recruits. From that first effort, the agency was able to usher through full classes of recruits, and their federal funding continued. The typical recruit class without our services averaged 17; when using our law enforcement recruiting services, academy classes averaged 40-50 recruits.
New Mexico Cabinet Secretary and Albuquerque Chief of Police
Recruiting Law Enforcement Officers is not easy. But in my tenure as Cabinet Secretary for the New Mexico Department of Public Safety, and during my leadership of the Albuquerque Police Department, we found great success in our recruiting efforts using a company very experienced in law enforcement recruiting. Ad House Advertising, part of Edit House Productions LLC, worked with our recruiters to develop recruiting campaigns that met and exceeded our goals.
Their work allowed us to compete more effectively against other agencies and to maximize the use of our recruiters’ time,reducing the cost of recruiting a qualified cadet.During my service to APD, The Ad House digital advertising campaigns allowed us to move to bi-annual academy classes of 12-15 cadets to holding three academies , each graduating 40 – 50 cadets. We recruited more candidates and better qualified candidates due to their marketing expertise.
– Gorden Eden
Retired Chief of Police
New Mexico State Police Recruiting Lieutenant
During my 20 year tenure with the New Mexico State Police, I served as the supervisor of the agency’s recruiting agency. In that role I worked with Edit House Productions for approximately 4 years to develop compelling video commercials and recruiting campaigns . Their work allowed us to compete more effectively against other agencies and to maximize the use of our recruiters’ time.
Our recruiting efforts were greatly enhanced by Edit House. In conversations with other state agencies and city’s law enforcement agencies, we consistently were meeting our numbers for recruits while other agencies struggled.
– Kevin Bruno
Southwest Training Consultants