Service Industry Marketing
For Service Businesses
Effective marketing is usually about two things: being found and having a trustworthy reputation. For medical, legal or other professional services, prospective clients will research online in order to narrow their choices to just a few possible providers. For others from pest control to self-storage, the deciding factor may be location.
Your online presence will often determine if you are on their short list, so a modern, mobile-compatible website is a must, as well as excellent online reviews from your current customers. Our work for service-related businesses usually focuses on digital advertising, website development, social media and reputation management, as well as graphic design such as a logo or printed materials. Traditional media buying such as TV, newspaper or magazine sometimes is included as well.
Most often, the use of digital advertising is incorporated, allowing us to finely target your prospective customers when they are online, either actively searching and shopping, or as they are about to come into the buying cycle. Using our programmatic digital ad platforms, we can identify online users who fit your criteria, including location, gender, household income, known purchase behaviors, interests and many more data segments. And because we don’t outsource digital campaigns, we don’t have the huge markup on ad cost found with many media companies selling online ads.
Overall, our goal is to expand your potential market and put your company name at the top of your prospective customer’s list. By closely tracking conversions such as contact forms and phone calls, we can help you measure the effectiveness of your online campaigns and your company’s gross revenue growth, and look for other expanding markets.