By Lucas Baca (Marketing Assistant) Though there are likely growing pains, AI will continue to positively impact the ad industry, specifically the pay-per-click strategy (PPC). AI technology has experienced rapid evolution and gained popularity this year, with tools...
By Lucas Baca (Marketing Assistant) The sun shines brightly, the grill is fired up and the summer playlist is carefully curated. There’s no denying the irresistible charm of a delightful summer cookout! At Ad House, we love to come together for cookouts every...
By Lucas Baca (Marketing Assistant) Summer is usually seen as a time when advertisers tone down their spending and reach. But what if we told you there is an opportunity to succeed by doing the opposite? While it’s commonly considered a “slow period”...
By Lucas Baca (Marketing Assistant) Connected TV (CTV) refers to internet-connected TV streaming content on smart TVs and streaming sticks like Roku. It has become a popular avenue for advertisers because of the ability to reach and track a wide-ranging audience who...
What are Google Search Partners, anyway? Google Search Partners are comprised of a variety of properties, including Dogpile.com and Ask.com, as well as product sites like Amazon, Walmart, and Target (and many more). When you set up your Google Ads Search campaigns,...
