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Tag: <span>Connected TV</span>

Why Connected TV is Growing Rapidly

Why Connected TV is Growing Rapidly

Blog, Online marketing

By Lucas Baca (Marketing Assistant) Connected TV (CTV) refers to internet-connected TV streaming content on smart TVs and streaming sticks like Roku. It has become a popular avenue for advertisers because of the ability to reach and track a wide-ranging audience who...
What is Connected TV?

What is Connected TV?

Blog, Online marketing

Sometimes referred to as Over-the-Top (OTT) or CTV, Connected TV is an internet-connected TV streaming content. More and more households are parting ways with their traditional cable and opting to choose their content when they want it with CTV. At Ad House...